WHAT IS AN advertising operations manager jobs
An advertising operations manager is a professional who specializes in overseeing and managing the operations of advertising campaigns. This role requires a strong understanding of digital advertising platforms, as well as excellent organizational and analytical skills. The primary goal of an advertising operations manager is to ensure that advertising campaigns run smoothly and effectively, meeting the objectives and goals set by the clients or the organization they work for. They play a crucial role in optimizing campaigns, tracking performance, and ensuring that all elements of the campaign are executed flawlessly.
WHAT USUALLY DO IN THIS POSITION
In an advertising operations manager position, there are several key responsibilities that are typically performed. These include:
1. Campaign Planning and Execution: Advertising operations managers work closely with clients and internal teams to understand campaign objectives and develop a strategic plan. They coordinate the implementation of campaigns across various advertising channels, ensuring that all elements are in place and executed according to the plan.
2. Ad Trafficking: This involves managing the technical aspects of ad serving, including setting up and testing creatives, implementing tracking codes, and ensuring that ads are delivered correctly to the target audience.
3. Performance Monitoring and Optimization: Advertising operations managers closely monitor campaign performance metrics and analyze data to identify areas for improvement. They make data-driven decisions to optimize campaigns, such as adjusting targeting parameters, creative elements, or ad placements to maximize results.
4. Troubleshooting and Issue Resolution: When technical issues or discrepancies arise, advertising operations managers are responsible for troubleshooting and resolving them quickly. They collaborate with various teams, including creative, sales, and technical teams, to identify and address any issues that may impact campaign performance.
5. Reporting and Analysis: Providing regular reports on campaign performance is a crucial aspect of this role. Advertising operations managers analyze data, generate insights, and present actionable recommendations to clients or internal stakeholders. They use various analytics tools to track key performance indicators and measure the success of advertising campaigns.
TOP 5 SKILLS FOR POSITION
To excel in an advertising operations manager role, several key skills are essential:
1. Strong Analytical Skills: Advertising operations managers need to possess excellent analytical skills to interpret data, identify trends, and make data-driven decisions to optimize campaigns.
2. Technical Proficiency: A solid understanding of ad serving platforms, ad management systems, and web analytics tools is crucial. Proficiency in HTML, JavaScript, and other coding languages can also be advantageous.
3. Attention to Detail: The ability to pay close attention to detail is essential in monitoring and troubleshooting campaigns. Small errors or discrepancies can significantly impact campaign performance, so a keen eye for detail is crucial.
4. Communication and Collaboration: Advertising operations managers often work with various stakeholders, including clients, sales teams, and creative teams. Strong communication and collaboration skills are necessary to effectively convey information, resolve issues, and coordinate efforts.
5. Problem-Solving Abilities: Ad campaigns can encounter various challenges and obstacles. Advertising operations managers need to be proactive and possess strong problem-solving skills to identify and address issues quickly, ensuring smooth campaign execution.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an advertising operations manager, there are several steps you can take:
1. Education and Training: A bachelor's degree in marketing, advertising, business, or a related field is typically required. Courses or certifications in digital marketing, advertising technology, or data analytics can also be beneficial.
2. Gain Relevant Experience: Start by gaining experience in digital advertising, preferably in roles related to campaign management, ad trafficking, or analytics. This can be achieved through internships, entry-level positions, or working in a digital marketing agency.
3. Develop Technical Skills: Familiarize yourself with ad management platforms, ad servers, and web analytics tools. Expand your knowledge of coding languages, such as HTML and JavaScript, to understand the technical aspects of ad operations.
4. Stay Updated on Industry Trends: The advertising industry is constantly evolving, especially in the digital space. Stay updated on industry trends, new technologies, and best practices. This can be done through attending conferences, webinars, and participating in online communities.
5. Showcase Your Skills: Build a portfolio that highlights your experience and achievements in advertising operations. This can include successful campaign optimizations, problem-solving examples, and any relevant certifications or training.
AVERAGE SALARY
The average salary for an advertising operations manager can vary depending on factors such as location, years of experience, and the size of the organization. According to Payscale, the average salary range for this position is between $50,000 and $100,000 per year. However, senior-level positions or those in larger organizations may command higher salaries.
ROLES AND TYPES
Advertising operations managers can work in various industries, including advertising agencies, media companies, and digital marketing firms. Some common job titles and roles within this field include:
1. Ad Operations Manager: This role focuses on overseeing the technical aspects of ad campaigns, including ad trafficking, troubleshooting, and optimization.
2. Campaign Manager: A campaign manager is responsible for planning, executing, and optimizing advertising campaigns. They work closely with clients and internal teams to ensure campaign success.
3. Ad Trafficker: Ad traffickers are responsible for implementing and managing the delivery of ads across various platforms. They ensure that ads are correctly set up, tracked, and delivered to the target audience.
4. Digital Operations Specialist: This role involves managing and optimizing digital advertising campaigns across multiple channels, such as display, search, and social media.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
While advertising operations manager jobs can be found throughout the United States, some locations have a higher demand for professionals in this field. The following cities are known for having a concentration of advertising operations manager jobs:
1. New York, NY: As a major hub for the advertising and media industry, New York City offers numerous opportunities for advertising operations managers.
2. San Francisco, CA: With its thriving tech and digital marketing scene, San Francisco is another city with a high demand for advertising operations professionals.
3. Los Angeles, CA: The entertainment industry in Los Angeles creates a need for advertising operations managers to manage campaigns for films, TV shows, and other media projects.
4. Chicago, IL: Chicago is home to several advertising agencies and media companies, making it a city with a significant number of advertising operations manager jobs.
5. Seattle, WA: As a hub for technology companies and e-commerce, Seattle offers opportunities for advertising operations managers in both traditional and digital advertising.
WHAT ARE THE TYPICAL TOOLS
Advertising operations managers use a variety of tools to perform their job effectively. Some typical tools include:
1. Ad Servers: Ad servers are platforms used to manage and deliver advertisements to various websites and digital channels. Examples include Google Ad Manager, DoubleClick, and Sizmek.
2. Web Analytics Tools: Tools like Google Analytics, Adobe Analytics, or similar platforms are used to track and analyze website and campaign performance data.
3. Campaign Management Platforms: These platforms help advertising operations managers plan, execute, and optimize campaigns. Examples include Trello, Asana, or Monday.com.
4. Data Visualization Tools: Tools like Tableau or Google Data Studio are used to create visually appealing reports and dashboards to present campaign performance data.
5. Ad Verification and Fraud Prevention Tools: These tools help ensure that ads are served to the intended audience and protect against ad fraud. Examples include Integral Ad Science, DoubleVerify, or White Ops.
IN CONCLUSION
Advertising operations managers play a vital role in ensuring the success of advertising campaigns. Their expertise in campaign planning, ad trafficking, performance monitoring, and issue resolution is crucial for achieving optimal results. By developing the necessary skills, gaining relevant experience, and staying updated on industry trends, individuals can pursue a rewarding career in advertising operations management. With the demand for digital advertising continuing to grow, the role of advertising operations managers is likely to remain essential in the ever-evolving advertising industry.