What is an Area Marketing Manager job?
An Area Marketing Manager is a professional who is responsible for creating and implementing marketing strategies in a specific geographical area. They work closely with the sales team, product development team and other marketing professionals to ensure that the company’s products and services are successfully marketed in a particular region or territory.
What usually do in this position?
In this position, an Area Marketing Manager typically analyzes market trends, identifies opportunities for growth, and develops marketing plans that align with the company’s business goals. They also conduct market research, monitor competitor activity, and collaborate with the sales team to develop effective pricing and promotional strategies. Additionally, an Area Marketing Manager may be responsible for managing a team of marketing professionals within their region.
Top 5 skills for position
- Strategic thinking and planning
- Strong communication and interpersonal skills
- Analytical and problem-solving skills
- Knowledge of marketing principles and practices
- Leadership and management skills
How to become this type of specialist?
To become an Area Marketing Manager, you typically need a bachelor’s degree in marketing, business administration or a related field. Some employers may require a master’s degree in a relevant discipline, as well as several years of experience in marketing or sales. Additionally, certifications such as the Chartered Institute of Marketing (CIM) or Digital Marketing Institute (DMI) can provide a competitive edge in the job market.
Average Salary
According to Glassdoor, the national average salary for an Area Marketing Manager is $75,000 per year, with salaries ranging from $54,000 to $111,000 depending on the level of experience, location and industry.
Roles and Types
An Area Marketing Manager can work in various industries such as healthcare, technology, retail, finance, and more. Some common roles within this position include Regional Marketing Manager, Field Marketing Manager, and Territory Marketing Manager. The responsibilities of these roles may vary slightly depending on the industry and size of the organization.
Locations with the most popular jobs in USA
According to Glassdoor, some of the top locations for Area Marketing Manager jobs in the United States include New York, San Francisco, Chicago, Los Angeles, and Atlanta. However, the demand for this position can vary by industry and region.
What are the typical tools?
An Area Marketing Manager typically uses a variety of tools to perform their job, including marketing automation software, social media platforms, email marketing platforms, and analytics tools. They may also use project management software to manage their team’s workflow and track progress on marketing campaigns.
In conclusion
An Area Marketing Manager plays a critical role in the success of a company’s marketing efforts within a particular region. They are responsible for developing and executing marketing strategies that align with the company’s business goals, analyzing market trends, and managing a team of marketing professionals. To become an Area Marketing Manager, you typically need a bachelor’s degree in marketing or business administration, several years of experience in marketing or sales, and strong communication, leadership, and analytical skills.