What is an e commerce manager job?
An e commerce manager job is a position in the field of e-commerce where an individual is responsible for overseeing the online sales of a company. E commerce managers typically work for businesses that have an online presence and use digital channels, such as websites, social media, and email, to sell products or services.
What do e commerce managers usually do in this position?
E commerce managers are responsible for developing and executing strategies to increase online sales and revenue. This involves managing the company's e-commerce website, optimizing the user experience, and ensuring that the website is up to date with the latest technology and trends. They also oversee online marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. Additionally, e commerce managers are responsible for managing relationships with third-party vendors and suppliers, and maintaining a strong customer service experience throughout the online purchasing process.
Top 5 skills for an e commerce manager position
- Digital marketing expertise
- Strong analytical skills
- Customer service orientation
- Excellent communication skills
- Knowledge of e-commerce platforms and software
How to become an e commerce specialist
To become an e commerce specialist, one typically needs a bachelor's degree in business administration, marketing, or a related field. Many companies also prefer candidates with experience in e-commerce, digital marketing, or retail sales. It is also important to stay up to date with the latest trends and technology in e-commerce, and to develop a strong understanding of the customer experience.
Average salary for an e commerce manager
According to Glassdoor, the average salary for an e commerce manager in the United States is around $80,000 per year. However, salaries can vary depending on factors such as industry, location, and level of experience.
Roles and types of e commerce manager jobs
There are various roles and types of e commerce manager jobs, depending on the size and industry of the company. Some examples include:
- E-Commerce Marketing Manager
- Online Sales Manager
- E-Commerce Operations Manager
- E-Commerce Account Manager
- Digital Merchandising Manager
Locations with the most popular e commerce manager jobs in the USA
According to Indeed, some of the top cities in the United States for e commerce manager jobs include:
- San Francisco, CA
- New York, NY
- Seattle, WA
- Los Angeles, CA
- Chicago, IL
What are the typical tools used by e commerce managers?
E commerce managers use a variety of tools and software to manage and optimize online sales. Some of the most common tools include:
- E-commerce platforms (such as Shopify, Magento, or WooCommerce)
- Analytics software (such as Google Analytics or Adobe Analytics)
- Email marketing software (such as Mailchimp or Constant Contact)
- Social media management tools (such as Hootsuite or Sprout Social)
- SEO and PPC tools (such as SEMrush or Google AdWords)
In conclusion
E commerce managers play a crucial role in the success of online businesses. They are responsible for developing and executing strategies to increase online sales and revenue, managing relationships with third-party vendors and suppliers, and maintaining a strong customer service experience throughout the online purchasing process. To become an e commerce specialist, one typically needs a bachelor's degree in business administration or marketing, and experience in e-commerce, digital marketing, or retail sales. The average salary for an e commerce manager in the United States is around $80,000 per year, and there are various roles and types of e commerce manager jobs available in different locations across the country.