What is a Senior Digital Marketing Account Manager Job?
A senior digital marketing account manager is a professional responsible for managing a portfolio of clients and overseeing the execution of digital marketing strategies. This role requires a deep understanding of digital marketing techniques and the ability to develop and maintain strong relationships with clients. As a senior manager, this person is responsible for leading a team of digital marketing professionals and ensuring that all work is delivered on time and within budget.
What Do You Usually Do in This Position?
As a senior digital marketing account manager, your primary responsibility is to manage client relationships and oversee the execution of digital marketing strategies. This involves working closely with clients to understand their business objectives and develop customized digital marketing solutions that meet their needs. You will be responsible for developing and maintaining project timelines, managing budgets, and ensuring that all work is delivered to the highest standard. Additionally, you will be responsible for leading a team of digital marketing professionals, providing guidance and support as needed.
Top 5 Skills for the Position
- Strong communication and interpersonal skills
- In-depth knowledge of digital marketing techniques and best practices
- Excellent project management skills
- Ability to develop and maintain strong client relationships
- Experience leading and managing a team of digital marketing professionals
How to Become This Type of Specialist
To become a senior digital marketing account manager, you typically need a bachelor's degree in marketing, business, or a related field. Additionally, you will need several years of experience in digital marketing, with a proven track record of managing client relationships and executing successful digital marketing campaigns. You may also need to obtain professional certifications in digital marketing, such as a Google Ads certification or a HubSpot certification.
Average Salary
The average salary for a senior digital marketing account manager varies depending on location, experience, and industry. According to Glassdoor, the national average salary for this position is around $85,000 per year. However, salaries can range from $60,000 to $120,000 or more, depending on factors such as location, level of experience, and industry.
Roles and Types
As a senior digital marketing account manager, you may work in a variety of industries, including advertising, marketing, and public relations. Your job duties may vary depending on the specific industry and company you work for. Some common roles and types of senior digital marketing account manager jobs include:
- Digital Marketing Manager
- Account Director
- Marketing Manager
- Brand Manager
- Social Media Manager
Locations with the Most Popular Jobs in USA
Senior digital marketing account manager jobs are in demand across the United States, with major cities like New York, Los Angeles, San Francisco, and Chicago offering some of the best job prospects. Other popular locations for this type of job include Boston, Atlanta, and Washington, D.C.
What are the Typical Tools
As a senior digital marketing account manager, you will use a variety of tools and technologies to execute successful digital marketing campaigns. Some common tools and technologies include:
- Google Analytics
- Google Ads
- Social media management tools (such as Hootsuite or Sprout Social)
- Content management systems (such as WordPress or Drupal)
- Email marketing software (such as Mailchimp or Constant Contact)
In Conclusion
A senior digital marketing account manager is a highly skilled professional responsible for managing client relationships and executing successful digital marketing campaigns. This role requires a deep understanding of digital marketing techniques and best practices, as well as excellent communication and project management skills. If you're interested in pursuing a career in digital marketing, becoming a senior digital marketing account manager is a great way to take your career to the next level.