What is a Technical Marketing Manager Job?
A technical marketing manager is a professional who is responsible for promoting and selling technical products and services. They work closely with the product development team to create marketing strategies that showcase the product's unique features and benefits. Technical marketing managers are also responsible for analyzing market trends, identifying new market opportunities, and developing sales forecasts.
What do they usually do in this position?
Technical marketing managers have many responsibilities. They work with the product development team to understand the features of the product they are selling and identify its target audience. They then develop marketing campaigns that highlight the product's unique features, benefits, and value proposition. Technical marketing managers are also responsible for managing the product's pricing, distribution, and promotional strategies.
Top 5 skills for the position:
- Marketing Strategy Development
- Product Knowledge
- Market Analysis
- Communication Skills
- Team Management
How to become a Technical Marketing Manager?
To become a technical marketing manager, you will need a bachelor's degree in marketing, business administration, or a related field. You will also need to have experience in marketing and sales, preferably in the technical industry. Some companies may also require a master's degree in business administration or marketing. Additionally, technical marketing managers need excellent communication skills to effectively communicate complex technical information to non-technical audiences.
Average Salary for Technical Marketing Manager Jobs
According to Glassdoor, the average salary for technical marketing managers in the United States is $105,420 per year. Salaries may vary based on location, experience, and company size.
Roles and Types of Technical Marketing Manager Jobs
There are many different types of technical marketing manager jobs, including product marketing manager, digital marketing manager, and marketing operations manager. A product marketing manager focuses on the marketing of a specific product or product line. A digital marketing manager is responsible for developing and implementing digital marketing campaigns. A marketing operations manager oversees the marketing team's day-to-day operations and ensures that marketing initiatives are executed efficiently and effectively.
Locations with the Most Popular Technical Marketing Manager Jobs in USA
According to Indeed, the top five cities with the most technical marketing manager jobs in the United States are San Francisco, New York, Seattle, Boston, and Austin.
What are the Typical Tools?
Technical marketing managers use a variety of tools to perform their job duties, including marketing automation software, customer relationship management (CRM) software, data analytics tools, and project management software.
In Conclusion
Technical marketing managers play a vital role in promoting and selling technical products and services. They are responsible for developing marketing strategies, analyzing market trends, and managing product pricing and distribution. With the right education and experience, you can pursue a career as a technical marketing manager and earn a competitive salary in this exciting field.