What is an Account Planning Job?
An account planning job is a position within a marketing or advertising agency that focuses on developing and executing strategic plans for clients. This role involves understanding the client's business objectives, target audience, and market trends to create effective campaigns that meet their needs. An account planner works closely with creatives, project managers, and clients to ensure that the campaign is delivered on time and on budget.
What Usually Do in this Position?
In an account planning job, the primary responsibility is to develop and execute strategic marketing plans for clients. This involves conducting research on the client's target audience, understanding their business objectives, and identifying market trends. The account planner will then develop a strategy that aligns with the client's goals and creates a campaign that resonates with their target audience. The role also involves working closely with the creative team to ensure that the campaign's messaging and visuals align with the overall strategy.
Top 5 Skills for this Position
- 1. Strategic Thinking: The ability to think critically and develop effective marketing strategies that align with the client's business objectives.
- 2. Communication: Strong communication skills to effectively communicate with clients, creatives, and project managers.
- 3. Analytical Skills: The ability to analyze data and identify market trends to develop effective marketing strategies.
- 4. Creative Thinking: The ability to think creatively and develop innovative marketing campaigns that resonate with the target audience.
- 5. Project Management: The ability to manage projects from start to finish, ensuring that they are delivered on time and on budget.
How to Become an Account Planning Specialist
To become an account planning specialist, you typically need a bachelor's degree in marketing, advertising, or a related field. Many employers also prefer candidates with previous experience in account planning or a related field. Additionally, developing skills in strategic thinking, communication, analytics, creative thinking, and project management can help you stand out in the field.
Average Salary
According to Glassdoor, the national average salary for an account planner is around $72,000 per year. However, salaries can vary depending on the location, industry, and level of experience.
Roles and Types
Account planning jobs can vary depending on the industry and agency. Some common roles within account planning include account planner, strategic planner, and brand planner. Additionally, account planning jobs can be found in a variety of industries, including advertising, marketing, and public relations.
Locations with the Most Popular Jobs in the USA
According to Glassdoor, some of the top cities for account planning jobs in the USA include New York, Los Angeles, Chicago, San Francisco, and Boston. However, there are also opportunities in smaller cities and towns across the country.
What are the Typical Tools
Account planners typically use a variety of tools to conduct research, analyze data, and develop campaigns. Some common tools include market research reports, competitive analysis tools, social media analytics platforms, project management software, and presentation tools.
In Conclusion
An account planning job is a challenging and rewarding role within the marketing and advertising industry. To succeed in this role, you need a combination of strategic thinking, communication, analytical skills, creative thinking, and project management. With the right skills and experience, you can excel in this exciting field and help clients achieve their business objectives through effective marketing campaigns.