What is an Ad Operations Job?
An Ad Operations job is a critical role in the field of digital advertising. It involves managing the technical aspects of ad campaigns, ensuring they run smoothly and reach the desired audience. The job can be found in various industries, including media, advertising agencies, and e-commerce. The position requires a deep understanding of ad technology, online advertising, and data analysis.
What usually do in this position?
Ad Operations professionals are responsible for managing multiple ad campaigns simultaneously. They work closely with advertisers, publishers, and the sales team to ensure successful delivery of campaigns. In this position, you will oversee ad trafficking, troubleshooting, and optimization. You will also be responsible for analyzing data, generating reports, and providing insights to help improve campaign performance.
Top 5 Skills for the Position
To succeed in Ad Operations, you need a diverse set of skills. Here are the top five skills that are crucial for this position:
- 1. Technical expertise in ad serving platforms, such as Google Ad Manager, DoubleClick, and AdForm.
- 2. Strong analytical skills, including experience with data analysis tools, such as Excel and Tableau.
- 3. Excellent communication skills to work with various teams, including sales, clients, and publishers.
- 4. Attention to detail and ability to troubleshoot technical issues.
- 5. Understanding of programmatic advertising and how it works.
How to Become an Ad Operations Specialist
To become an Ad Operations specialist, you need a bachelor's degree in advertising, marketing, or a related field. Relevant work experience in digital advertising and strong technical skills are also necessary. You can gain experience by starting in entry-level positions, such as Ad Operations coordinator or assistant. Continuously learning about new ad technologies and industry trends is also essential to stay competitive.
Average Salary
According to Glassdoor, the average salary for an Ad Operations specialist in the United States is around $60,000 per year. This varies based on experience, location, and industry. Senior-level positions can earn upwards of $100,000 annually.
Roles and Types
There are various roles and types of Ad Operations jobs, including Ad Operations Manager, Ad Operations Coordinator, Ad Trafficker, and Ad Operations Analyst. Each role has different responsibilities, but all are essential to ensuring successful ad campaigns.
Locations with the Most Popular Jobs in the USA
Ad Operations jobs are in high demand in many major cities in the United States, including New York, Los Angeles, San Francisco, Chicago, and Boston. These cities have a large concentration of media, advertising, and e-commerce companies.
What are the Typical Tools?
Ad Operations specialists use various tools to manage ad campaigns successfully. These tools include ad servers, such as Google Ad Manager and DoubleClick, data analysis tools like Excel and Tableau, and collaboration tools like Asana and Trello. Ad Operations specialists also use tag management systems, such as Google Tag Manager, to track ad performance and troubleshoot issues.
In Conclusion
Ad Operations jobs are essential in the digital advertising industry. They require a diverse set of skills, including technical expertise, analytical skills, and excellent communication. The job offers competitive salaries and opportunities for career growth. If you are interested in pursuing a career in Ad Operations, start by gaining relevant experience and continuously learning about new ad technologies and industry trends.