WHAT IS AN ad ops manager jobs
An ad ops manager job is a position within the advertising industry that focuses on the operational aspects of ad campaigns. Ad ops managers are responsible for managing and optimizing the delivery of online advertisements, ensuring that they are effectively reaching the target audience and achieving the desired results. They work closely with both internal teams and external partners to ensure the smooth execution of ad campaigns and to maximize their effectiveness.
WHAT USUALLY DO IN THIS POSITION
In this position, ad ops managers typically perform a variety of tasks to ensure the successful implementation and execution of ad campaigns. Some of their main responsibilities include:
1. Campaign Setup: Ad ops managers are responsible for setting up ad campaigns in various ad management platforms. This involves creating ad tags, configuring targeting parameters, and ensuring that tracking and measurement tools are properly implemented.
2. Trafficking and Optimization: Ad ops managers monitor the performance of ad campaigns and make adjustments as needed to maximize their effectiveness. This may involve adjusting targeting parameters, optimizing ad placements, or testing different creative variations.
3. Troubleshooting: Ad ops managers are the go-to resource for troubleshooting any technical issues that may arise during the course of an ad campaign. They work closely with internal teams, ad networks, and publishers to resolve any issues and ensure that ads are running smoothly.
4. Reporting and Analysis: Ad ops managers are responsible for generating reports on the performance of ad campaigns, including metrics such as impressions, clicks, and conversions. They analyze this data to identify trends and make recommendations for future campaign optimizations.
5. Collaboration and Communication: Ad ops managers work closely with various stakeholders, including clients, sales teams, creative teams, and third-party vendors. They collaborate on campaign strategy, provide guidance on technical requirements, and ensure that all parties are aligned on campaign objectives.
TOP 5 SKILLS FOR POSITION
To excel in an ad ops manager role, there are several key skills that are essential. These include:
1. Technical Proficiency: Ad ops managers must have a strong understanding of ad serving technologies, ad management platforms, and web analytics tools. They should be comfortable working with HTML, JavaScript, and other coding languages.
2. Analytical Skills: Ad ops managers need to be able to analyze data and draw meaningful insights from campaign performance metrics. They should have a strong understanding of key performance indicators (KPIs) and be able to make data-driven decisions to optimize campaigns.
3. Attention to Detail: Ad ops managers must be detail-oriented, as they are responsible for setting up campaigns with precision and ensuring that all elements are functioning correctly. They need to have a keen eye for spotting errors and be proactive in resolving them.
4. Communication Skills: Ad ops managers work with various teams and stakeholders, so effective communication is crucial. They need to be able to clearly explain technical concepts, provide guidance on campaign requirements, and communicate campaign performance to clients and internal teams.
5. Problem-Solving Abilities: Ad ops managers often encounter technical issues or challenges during the course of a campaign. They need to be able to think critically and creatively to troubleshoot problems and find solutions in a timely manner.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an ad ops manager, there are several steps you can take:
1. Gain Relevant Experience: Start by gaining experience in the advertising industry, preferably in roles that involve campaign management or digital marketing. This will help you develop a solid understanding of ad operations and the various technologies and platforms used in the field.
2. Acquire Technical Skills: Familiarize yourself with ad serving technologies, ad management platforms, and web analytics tools. Learn HTML, JavaScript, and other coding languages commonly used in ad operations. This will make you more marketable and give you a competitive edge.
3. Stay Updated on Industry Trends: The advertising industry is constantly evolving, with new technologies and best practices emerging regularly. Stay updated on industry trends and advancements by attending conferences, participating in webinars, and reading industry publications.
4. Develop Analytical Skills: Work on developing your analytical skills, as this is a key aspect of the ad ops manager role. Familiarize yourself with data analysis techniques and tools, and practice interpreting campaign performance metrics.
5. Network and Build Relationships: Networking is important in any industry, and the advertising industry is no exception. Attend industry events, join professional organizations, and connect with professionals in the field. Building relationships can lead to job opportunities and valuable insights.
AVERAGE SALARY
The average salary for ad ops managers can vary depending on factors such as location, experience, and the size of the company. According to data from PayScale, the average salary for ad ops managers in the United States is around $66,000 per year. However, salaries can range from around $44,000 to over $100,000, with higher salaries typically being offered by larger companies or in major metropolitan areas.
ROLES AND TYPES
Ad ops manager roles can vary depending on the organization and its specific needs. Some common types of ad ops manager roles include:
1. Digital Ad Ops Manager: This role focuses specifically on managing digital ad campaigns, including display ads, video ads, and mobile ads. Digital ad ops managers are responsible for ensuring the successful delivery and performance of these campaigns across various digital platforms.
2. Programmatic Ad Ops Manager: Programmatic ad ops managers specialize in the management of programmatic advertising campaigns. They are responsible for setting up and optimizing programmatic campaigns across various demand-side platforms (DSPs) and supply-side platforms (SSPs).
3. Ad Tech Operations Manager: This role involves managing the technical aspects of ad operations, including the implementation and troubleshooting of ad tags, tracking pixels, and other ad tech solutions. Ad tech operations managers work closely with internal teams and external vendors to ensure the smooth functioning of ad campaigns.
4. Team Lead/Manager: Some ad ops managers may progress into leadership roles, where they oversee a team of ad ops specialists. In these roles, they are responsible for managing the day-to-day operations of the team, providing guidance and support, and ensuring the successful execution of ad campaigns.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Ad ops manager jobs can be found in various locations throughout the United States, but there are certain cities that have a higher concentration of job opportunities in the field. Some of the locations with the most popular ad ops manager jobs in the USA include:
1. New York, NY: As a major hub for the advertising industry, New York City offers numerous job opportunities for ad ops managers. Many large advertising agencies and media companies are based in the city, creating a high demand for ad ops professionals.
2. San Francisco, CA: Known for its thriving tech industry, San Francisco is another city with a strong demand for ad ops managers. Many tech companies and startups in the Bay Area require skilled ad ops professionals to manage their advertising campaigns.
3. Los Angeles, CA: With its large entertainment industry, Los Angeles is a city that offers a range of ad ops manager jobs. Ad ops professionals in this city often work closely with media and entertainment companies to deliver targeted and impactful ad campaigns.
4. Chicago, IL: Chicago is another city that has a vibrant advertising industry and offers numerous job opportunities for ad ops managers. Many advertising agencies and media companies have a presence in Chicago, creating a steady demand for skilled ad ops professionals.
5. Atlanta, GA: Atlanta has emerged as a growing hub for the advertising and media industry in recent years. The city offers a range of job opportunities for ad ops managers, particularly in the digital advertising space.
WHAT ARE THE TYPICAL TOOLS
Ad ops managers rely on a variety of tools to successfully manage and optimize ad campaigns. Some of the typical tools used in ad ops include:
1. Ad Servers: Ad servers are platforms that enable the management and delivery of ads across various channels and devices. Popular ad server platforms include Google Ad Manager (formerly DoubleClick for Publishers), Adform, and MediaMath.
2. Analytics Tools: Analytics tools are used to track and measure the performance of ad campaigns. These tools provide valuable insights into metrics such as impressions, clicks, conversions, and audience demographics. Popular analytics tools include Google Analytics, Adobe Analytics, and Moat Analytics.
3. Tag Management Systems (TMS): Tag management systems are used to streamline the process of implementing and managing tracking tags on websites. These systems allow ad ops managers to easily add, update, and remove tags without the need for manual coding. Popular TMS platforms include Google Tag Manager, Tealium, and Ensighten.
4. Demand-Side Platforms (DSPs): DSPs are platforms that enable advertisers to buy and manage ad inventory across multiple ad exchanges and publishers. Ad ops managers use DSPs to set up programmatic ad campaigns and optimize their performance. Popular DSPs include Google Display & Video 360, The Trade Desk, and MediaMath.
5. Creative Management Platforms (CMPs): CMPs are used to streamline the process of creating, managing, and optimizing ad creative. These platforms allow ad ops managers to easily build and test different ad variations, ensuring that campaigns are visually appealing and engaging. Popular CMPs include Google Web Designer, Celtra, and DoubleClick Studio.
IN CONCLUSION
Ad ops manager jobs play a crucial role in the advertising industry, ensuring the successful implementation and optimization of ad campaigns. These professionals possess a unique blend of technical skills, analytical abilities, and communication prowess. By staying updated on industry trends and acquiring the necessary skills and experience, individuals can position themselves for a rewarding career in ad ops management. With the demand for digital advertising continuing to grow, the role of ad ops manager is likely to remain in high demand for years to come.