WHAT IS AN assistant account planner jobs
Assistant account planner jobs are positions within the field of advertising and marketing. They play a crucial role in assisting account planners with their daily tasks and responsibilities. Account planning involves conducting research, analyzing data, and developing strategic plans to help clients achieve their marketing objectives. As an assistant account planner, your main goal is to support the account planning team and contribute to the overall success of advertising campaigns.
WHAT USUALLY DO IN THIS POSITION
In this position, assistant account planners are responsible for various tasks that support the account planning process. This may include conducting market research to gather consumer insights and trends, analyzing data to identify target audiences, and assisting in the development of creative briefs for advertising campaigns. They also collaborate with other teams, such as creative and media departments, to ensure that the campaign strategies align with the client's goals and objectives.
TOP 5 SKILLS FOR POSITION
- Strong analytical skills: Assistant account planners need to be able to analyze data and consumer insights effectively to develop strategic plans.
- Excellent communication skills: They must be able to convey their ideas and insights clearly to both internal teams and clients.
- Attention to detail: Accuracy and attention to detail are crucial in this role, as they need to ensure that all data and information is correct.
- Creativity: Assistant account planners should have a creative mindset to contribute innovative ideas to advertising campaigns.
- Time management: Managing multiple tasks and deadlines is essential in this fast-paced industry.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an assistant account planner, a bachelor's degree in advertising, marketing, or a related field is typically required. Gaining practical experience through internships or entry-level positions in advertising agencies can also be beneficial. This allows individuals to develop their skills and knowledge of the industry. Additionally, staying updated with industry trends and technologies is important to thrive in this role. Building a strong network within the advertising and marketing industry can also lead to opportunities for career advancement.
AVERAGE SALARY
The average salary for assistant account planners varies depending on factors such as location, years of experience, and the size of the advertising agency. However, according to data from the Bureau of Labor Statistics, the median annual wage for advertising and promotions managers, which includes account planners, was $135,900 as of May 2020. It is important to note that salaries can range significantly, with entry-level positions typically earning less and experienced professionals earning more.
ROLES AND TYPES
Assistant account planners can work in various roles and types of advertising agencies. Some may specialize in specific industries, such as healthcare, technology, or automotive. Others may work in full-service agencies that handle a wide range of clients and industries. The roles within the assistant account planner position can also vary, depending on the agency and the size of the account planning team. Some may focus more on research and data analysis, while others may have a more creative or strategic role within the team.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Advertising and marketing opportunities can be found throughout the United States, but certain locations have a higher concentration of job opportunities. Some of the most popular cities for assistant account planner jobs in the USA include New York City, Los Angeles, Chicago, San Francisco, and Atlanta. These cities are known for their vibrant advertising industries and the presence of major advertising agencies. However, it's important to note that opportunities can be found in other cities as well, as the advertising industry continues to grow and evolve.
WHAT ARE THE TYPICAL TOOLS
Assistant account planners utilize various tools and software to assist them in their daily tasks. Some of the typical tools used in this role include:
- Market research tools: These tools help gather data and consumer insights, such as surveys, focus groups, and online analytics platforms.
- Data analysis software: Assistant account planners use software to analyze and interpret data, such as Excel, SPSS, or specialized marketing analytics tools.
- Project management software: To stay organized and manage tasks, project management tools like Asana or Trello are commonly used.
- Presentation software: Creating visually appealing and informative presentations is important in this role, so tools like PowerPoint or Keynote are frequently utilized.
- Collaboration tools: Assistant account planners often collaborate with team members, so tools like Slack or Microsoft Teams are used for communication and file sharing.
IN CONCLUSION
Assistant account planner jobs play a vital role in the advertising and marketing industry. These professionals support account planners in conducting research, analyzing data, and developing strategic plans for advertising campaigns. With strong analytical skills, excellent communication, attention to detail, creativity, and effective time management, individuals can excel in this role. By obtaining a relevant degree, gaining practical experience, and staying updated with industry trends, aspiring assistant account planners can pave their way to a successful and rewarding career in advertising and marketing.