Are you an ambitious go-getter who is passionate about data analytics? Want to join an award-winning company culture with solid products and distinguished clients? Does problem-solving in a dynamic, fast-paced environment get you fired up? Do data inaccuracies keep you up at night? If you answered, "Yes," to all of the above, then we want to hear from you.
As a hands-on and strategic Digital Marketing Analyst, you'll join an A-Team of performance analytics professionals committed to driving ROI for our clients which represent the top Internet Retailers of the world. You'll dive deep into big data to extract, analyze, and report on findings that drive growth for Connexity, Inc., monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our exclusive, retail performance marketing network.
Responsibilities
Analytics
Allocation of time: 40%
- Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience
- Support business initiatives by identifying key trends in big data that can drive growth for the business
- Validate data integrity in all analyses performed
- Support department-wide ROI reporting and analyses when needed
Operations & Execution
Allocation of time: 50%
- Manage and support day-to-day Traffic Acquisition operations across various marketing channels
- Monitor daily and intraday vital signs of accounts and ensure performance tracks to expectations
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
- Act as an internal source expert for accounts managed
- Provide ad hoc operational support across other Traffic Acquisition channels when needed
Strategy & Innovation
Allocation of time: 5%
- Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness
- Support reporting and analytical needs that drive high-level decision-making
Leadership & Team Development
Allocation of time: 5%
- Support documentation needs and training of analysts that are more junior
- Support the management/nourishment of strong relationships with media vendors
Requirements
- 2-3+ years of experience in a data analytical role; 1-2+ years of experience managing paid digital marketing campaigns
- Paid Social and Paid Display experience preferred
- BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
- Ability to transform complex facts and figures into plain English that can be easily understood
- Keen attention to detail, financial responsibility, and strong organizational skills
- Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
- Excellent communication skills
- Strong working knowledge of Excel and capacity to work with technical systems and teams
- Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
- Knowledge of SQL, Perl, Python a plus
Benefits
Voted "Best Places to Work," our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, and EU. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!
- Health Care Plans (Medical, Dental & Vision)
- Retirement Plan (401k Matching)
- Life Insurance (Basic, Voluntary & AD&D), LTD & STD
- Paid Leave Benefits (Maternity, Paternity & Medical)
- Learning & Development Program (educational tool)
- Flexible work schedules
- Free Food & Snacks
- Wellness Resources
We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we're all in this together to drive positive change in our industry.
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We are fully remote due to Covid, and will be conducting all interviews virtually.
Agencies, thank you for your interest in working with our organization. BountyJobs is our vendor for all permanent placement business. If you would like to work with us and are not already on BountyJobs, use the following instructions to register:
Go to www.bountyjobs.com and click on "Join Us" on the top right hand corner of the screen
-Please select "Third-Part Recruiters" to sign up
- Fill out personal information and insert Caterpillar's referral code: CONNEXITY
- Wait for a BountyJobs representative to reach out within 48 hours of completing your registration
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