WHAT IS AN entry level merchandiser job
An entry level merchandiser job is a position in the retail industry that involves planning and implementing strategies to promote and sell products. Merchandisers are responsible for ensuring that products are displayed attractively and effectively in stores, with the goal of increasing sales and maximizing customer satisfaction. They work closely with buyers, suppliers, and store managers to develop and execute merchandising plans that align with the overall marketing strategy of the company.
WHAT USUALLY DO IN THIS POSITION
In this position, entry level merchandisers typically perform a variety of tasks to support the merchandising process. They conduct market research to identify current trends and consumer preferences, and use this information to develop product assortment plans. They collaborate with suppliers to negotiate pricing and terms, and ensure that products are delivered on time. Merchandisers also work closely with store personnel to set up displays, arrange products, and ensure that shelves are stocked and visually appealing. Additionally, they analyze sales data and customer feedback to assess the effectiveness of merchandising strategies and make adjustments as needed.
TOP 5 SKILLS FOR POSITION
- Strong analytical skills: Entry level merchandisers need to be able to analyze market trends, sales data, and consumer behavior to make informed decisions about product assortment and placement.
- Creativity: Merchandisers must have a creative eye for design and be able to think innovatively to create visually appealing displays that attract customers.
- Communication skills: Effective communication is essential for merchandisers to collaborate with suppliers, store personnel, and other stakeholders to ensure that merchandising plans are executed successfully.
- Attention to detail: Merchandisers must pay close attention to detail to ensure that products are displayed accurately and according to brand guidelines.
- Time management: Entry level merchandisers often juggle multiple tasks and deadlines, so strong time management skills are crucial to prioritize and meet objectives.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an entry level merchandiser, there are several steps you can take:
1. Obtain a degree: While not always required, a degree in business, marketing, or a related field can provide a solid foundation of knowledge and skills that are relevant to the role of a merchandiser.
2. Gain retail experience: Working in a retail environment can provide valuable experience and insights into the industry. Consider starting in an entry level position, such as a sales associate, to learn about customer behavior and the inner workings of a store.
3. Develop analytical and creative skills: Take courses or pursue opportunities to enhance your analytical and creative abilities. This can include learning about market research, data analysis, visual merchandising, and design principles.
4. Network: Build connections within the retail industry by attending trade shows, joining professional organizations, and reaching out to professionals already working in the field. Networking can lead to job opportunities and provide valuable insights and advice.
5. Apply for entry level positions: Look for job openings for entry level merchandiser positions and tailor your resume and cover letter to highlight your relevant skills and experiences. Be prepared to showcase your analytical and creative abilities during interviews.
AVERAGE SALARY
The average salary for entry level merchandiser jobs can vary depending on factors such as location, industry, and level of experience. According to data from the Bureau of Labor Statistics, the median annual wage for merchandise displayers and window trimmers, which includes entry level positions, was $29,130 as of May 2020. However, it's important to note that salaries can range from around $20,000 to over $40,000, depending on the specific circumstances.
ROLES AND TYPES
Entry level merchandiser jobs can encompass a range of roles and types within the retail industry. Some common positions include:
- Visual Merchandiser: Responsible for creating visually appealing displays to attract customers and promote products.
- Retail Merchandiser: Works with buyers and suppliers to develop product assortment plans and ensure that products are stocked and displayed effectively in stores.
- E-commerce Merchandiser: Focuses on optimizing product placement and presentation on online platforms to drive sales and enhance the customer experience.
- Category Analyst: Analyzes sales data and market trends to provide insights and recommendations for product assortment and pricing strategies.
- Sales Representative: Represents a company's products to retailers and works to secure orders and promote sales.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Entry level merchandiser jobs can be found throughout the United States, but there are certain locations that have a higher concentration of opportunities. Some of the cities with a strong presence of retail and merchandising industries include:
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Dallas, TX
- Atlanta, GA
- San Francisco, CA
- Seattle, WA
- Miami, FL
- Houston, TX
- Philadelphia, PA
WHAT ARE THE TYPICAL TOOLS
Entry level merchandisers often use a variety of tools and software to support their work. Some typical tools include:
- Microsoft Excel: Used for data analysis, creating spreadsheets, and organizing information.
- Planogram software: Helps to create visual representations of store layouts and product placement plans.
- Market research tools: Provide access to industry reports, consumer surveys, and other data sources to inform merchandising decisions.
- Communication tools: Email, phone, and video conferencing platforms are used to collaborate with suppliers, store personnel, and other stakeholders.
- Retail management systems: These systems help to track inventory, sales, and other key metrics to monitor the effectiveness of merchandising strategies.
IN CONCLUSION
Entry level merchandiser jobs offer an exciting opportunity to work in the dynamic retail industry. With the right skills, education, and experience, you can embark on a career that involves creating visually appealing displays, analyzing market trends, and driving sales. By leveraging your analytical, creative, and communication skills, you can contribute to the success of retail businesses and make a tangible impact on the customer experience. Whether you're interested in visual merchandising, retail merchandising, e-commerce, or category analysis, there are a variety of paths to explore within this field. So, if you have a passion for retail and a knack for strategic thinking, consider pursuing a career as an entry level merchandiser.