WHAT IS AN event sponsorship manager jobs
An event sponsorship manager is a professional who specializes in securing sponsorships for various events. These individuals play a crucial role in the success of events by sourcing and securing financial support from companies and organizations. The primary goal of an event sponsorship manager is to establish mutually beneficial partnerships between event organizers and sponsors. This involves identifying potential sponsors, creating sponsorship packages, and negotiating agreements that meet the needs of both parties. In essence, an event sponsorship manager acts as a bridge between event organizers and sponsors, ensuring that events are well-funded and successful.
WHAT USUALLY DO IN THIS POSITION
In an event sponsorship manager position, individuals are responsible for a range of tasks to secure sponsorships and manage relationships with sponsors. Some of the common duties in this role include:
1. Researching Potential Sponsors: Event sponsorship managers need to identify potential sponsors that align with the goals and target audience of the event. This involves conducting market research, analyzing industry trends, and identifying companies that may be interested in sponsoring events.
2. Creating Sponsorship Packages: Once potential sponsors are identified, event sponsorship managers develop sponsorship packages tailored to the needs and preferences of each sponsor. These packages outline the benefits and exposure that sponsors will receive in exchange for their financial support.
3. Pitching to Sponsors: Event sponsorship managers are responsible for pitching sponsorship opportunities to potential sponsors. This involves preparing compelling presentations and proposals that highlight the value and benefits of sponsoring the event.
4. Negotiating Agreements: When a potential sponsor shows interest, event sponsorship managers negotiate the terms of the sponsorship agreement. This includes discussing financial contributions, branding opportunities, and other benefits that sponsors may receive in return for their support.
5. Managing Sponsor Relationships: Once sponsorship agreements are in place, event sponsorship managers maintain ongoing relationships with sponsors. They ensure that sponsors receive the agreed-upon benefits, coordinate sponsor activations during events, and address any concerns or issues that may arise.
TOP 5 SKILLS FOR POSITION
To excel in an event sponsorship manager position, individuals should possess a combination of skills that enable them to effectively secure sponsorships and manage relationships. Here are the top five skills for this role:
1. Strong Communication: Event sponsorship managers must have excellent communication skills to effectively pitch sponsorship opportunities, negotiate agreements, and maintain relationships with sponsors. They should be able to articulate the value of sponsoring an event and build rapport with potential sponsors.
2. Sales and Marketing: A solid understanding of sales and marketing principles is essential for event sponsorship managers. They need to develop compelling sponsorship packages, create persuasive presentations, and effectively promote the benefits of sponsoring an event.
3. Relationship Building: Building and maintaining relationships is crucial in the field of event sponsorship. Event sponsorship managers should have strong interpersonal skills and the ability to connect with potential sponsors on a professional level. They need to cultivate long-term relationships with sponsors to ensure ongoing support.
4. Negotiation Skills: Event sponsorship managers often engage in negotiations with potential sponsors. They should possess strong negotiation skills to secure favorable sponsorship agreements that meet the needs of both parties.
5. Project Management: Event sponsorship managers are responsible for managing multiple sponsorships and ensuring that sponsors receive the agreed-upon benefits. They should have excellent organizational and project management skills to effectively coordinate sponsor activations and fulfill sponsorship obligations.
HOW TO BECOME THIS TYPE OF SPECIALIST
Becoming an event sponsorship manager typically requires a combination of education, experience, and specific skills. Here are the general steps to pursue a career in this field:
1. Obtain a Relevant Degree: While there is no specific degree requirement for event sponsorship manager positions, a degree in marketing, business administration, communications, or a related field can provide a solid foundation. This education can help individuals develop the necessary skills in sales, marketing, and project management.
2. Gain Experience in Event Planning or Sales: Prior experience in event planning, sales, or marketing can be beneficial for aspiring event sponsorship managers. This experience can help individuals understand the event industry, develop sales skills, and build a network of industry contacts.
3. Develop Strong Communication and Relationship Building Skills: Event sponsorship managers should focus on honing their communication and relationship building skills. This can be done through networking, participating in public speaking events, and seeking opportunities to develop interpersonal skills.
4. Seek Internships or Entry-Level Positions: Starting as an intern or in an entry-level position within an event planning or marketing company can provide valuable industry experience. This allows individuals to learn the ins and outs of event sponsorship and gain practical skills.
5. Build a Network: Networking is essential in the event sponsorship field. Attending industry events, joining professional organizations, and connecting with industry professionals can help individuals establish valuable connections and open doors to potential job opportunities.
6. Stay Updated on Industry Trends: Event sponsorship is an ever-evolving field, so it's important for professionals to stay updated on the latest industry trends and best practices. This can be done through attending conferences, reading industry publications, and engaging in continuous learning.
AVERAGE SALARY
The average salary for event sponsorship managers can vary depending on factors such as location, experience, and the size of the events they work on. According to data from Payscale, the average annual salary for event sponsorship managers in the United States ranges from $45,000 to $85,000, with the median salary being around $61,000. However, it's important to note that salaries can also include bonuses and commissions based on the success of securing sponsorships.
ROLES AND TYPES
Event sponsorship manager roles can vary depending on the organization and the specific events they are responsible for. Some common job titles and types of event sponsorship manager positions include:
1. Corporate Event Sponsorship Manager: These professionals work within a corporate setting and are responsible for securing sponsorships for events organized by the company. They may focus on events such as conferences, trade shows, or corporate retreats.
2. Nonprofit Event Sponsorship Manager: Nonprofit organizations often rely on sponsorships to fund their events. Nonprofit event sponsorship managers are responsible for securing sponsorships from companies and individuals who support the organization's cause.
3. Sports Event Sponsorship Manager: Sports events, such as marathons, tournaments, and championships, often require sponsorships to cover costs and enhance the overall experience. Sports event sponsorship managers specialize in securing sponsorships specifically for sports-related events.
4. Music and Entertainment Event Sponsorship Manager: These professionals work in the music and entertainment industry, securing sponsorships for concerts, festivals, and other entertainment events. They collaborate with artists, record labels, and event organizers to secure funding and support.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Event sponsorship manager positions can be found throughout the United States, with certain locations offering more job opportunities in this field. Some of the cities known for having a high demand for event sponsorship managers include:
1. New York City, New York: As a major hub for events and corporate headquarters, New York City offers numerous job opportunities for event sponsorship managers. The city hosts a wide range of events, from conferences to fashion shows, making it an attractive location for professionals in this field.
2. Los Angeles, California: Known for its vibrant entertainment industry, Los Angeles is a hotspot for music, film, and entertainment events. Event sponsorship managers in this city have the opportunity to work with major artists, production companies, and event organizers.
3. Chicago, Illinois: With its thriving business community and a variety of trade shows and conferences, Chicago provides ample opportunities for event sponsorship managers. The city's diverse industries, including finance, technology, and healthcare, contribute to the demand for sponsorship professionals.
4. Atlanta, Georgia: Atlanta has emerged as a major center for events, including sporting events, music festivals, and conventions. This has created a growing need for event sponsorship managers to secure funding and support for these events.
5. San Francisco, California: As a hub for technology and innovation, San Francisco hosts numerous industry conferences and events. Event sponsorship managers in this city have the opportunity to work with tech companies and startups, securing sponsorships for their events.
WHAT ARE THE TYPICAL TOOLS
Event sponsorship managers utilize various tools and technologies to streamline their work and maximize their effectiveness. Some typical tools used in this role include:
1. Customer Relationship Management (CRM) Software: CRM software helps event sponsorship managers organize and manage their relationships with sponsors. It allows them to track communications, set reminders, and monitor the progress of sponsorship agreements.
2. Event Management Software: Event management software enables event sponsorship managers to plan and coordinate events effectively. These tools often include features for managing budgets, tracking attendees, and organizing sponsorships.
3. Project Management Tools: Project management tools, such as Trello or Asana, can help event sponsorship managers stay organized and manage multiple sponsorships simultaneously. These tools allow for task management, collaboration, and deadline tracking.
4. Social Media Platforms: Event sponsorship managers leverage social media platforms, such as LinkedIn and Twitter, to connect with potential sponsors, promote events, and build brand awareness. These platforms provide a valuable avenue for networking and reaching a wider audience.
5. Analytics and Reporting Tools: Analytics and reporting tools help event sponsorship managers measure the success of their sponsorship efforts. These tools provide insights into the reach, engagement, and return on investment (ROI) of sponsorships, allowing managers to make data-driven decisions.
IN CONCLUSION
Event sponsorship manager jobs are essential for the success of events, as they play a crucial role in securing financial support from sponsors. These professionals utilize their skills in communication, sales, and relationship building to create mutually beneficial partnerships between event organizers and sponsors. With the right education, experience, and skills, individuals can pursue a rewarding career in event sponsorship management. Whether it's in corporate events, nonprofit organizations, sports, or the entertainment industry, event sponsorship managers contribute to the success of various events and help organizations achieve their goals.