What is an External Communications Manager Job?
An external communications manager is a professional who is responsible for managing and overseeing all external communications for a company or organization. This includes creating and executing communication strategies that promote the company's brand, products, and services to external stakeholders such as customers, investors, and the media.
What Usually Do in This Position?
The external communications manager's responsibilities vary depending on the size and type of organization they work for. However, some common tasks include developing and implementing communication plans, managing media relations, creating press releases and other external communications materials, monitoring and analyzing media coverage, and managing crisis communications.
Top 5 Skills for Position
- Excellent communication skills (verbal and written)
- Strong interpersonal skills
- Ability to develop and execute communication strategies
- Knowledge of media relations and crisis communications
- Analytical skills
How to Become This Type of Specialist
To become an external communications manager, you typically need a bachelor's or master's degree in communications, public relations, or a related field. Relevant work experience, such as an internship or entry-level position in a communications or public relations department, is also essential. Additionally, having excellent writing and communication skills, as well as knowledge of social media and digital marketing, can be valuable in this role.
Average Salary
According to Glassdoor, the national average salary for an external communications manager is $85,000 per year. However, the salary can vary based on factors such as experience, industry, and location.
Roles and Types
External communications manager roles can vary depending on the industry and organization. Some common titles include Public Relations Manager, Communications Manager, Marketing Communications Manager, and Media Relations Manager. These professionals can work in various industries, such as healthcare, finance, technology, and non-profit organizations.
Locations with the Most Popular Jobs in USA
According to Glassdoor, some of the locations with the most job opportunities for external communications managers in the United States include New York, San Francisco, Chicago, Boston, and Washington D.C.
What are the Typical Tools
External communications managers use a variety of tools to help them perform their job duties. Some common tools include media monitoring software, social media management platforms, project management software, and email marketing tools. Additionally, they may use tools such as press release distribution services, web analytics tools, and graphic design software.
In Conclusion
External communications managers play a crucial role in promoting a company's brand, products, and services to external stakeholders. To succeed in this role, professionals need excellent communication skills, knowledge of media relations and crisis communications, and the ability to develop and execute communication strategies. If you're interested in a career in external communications management, consider pursuing a degree in communications or public relations and gaining relevant work experience to help you stand out in the field.