What is a Head of Media Job?
A Head of Media is a senior-level position in an organization that oversees and manages all aspects of media operations. This role is responsible for developing and implementing media strategies, managing budgets, and ensuring that the organization's message is reaching its target audience through various media channels. The Head of Media is also responsible for managing a team of media professionals, including media buyers, planners, and analysts.
What usually do in this position?
As a Head of Media, the main responsibility is to develop and implement media strategies that align with the organization's goals. This involves conducting market research, identifying target audiences, and selecting the most effective media channels to reach them. The Head of Media is responsible for managing media budgets and negotiating rates with media vendors to ensure that the organization gets the most value for its money.
In this position, the Head of Media works closely with other departments, such as marketing and advertising, to ensure that all messaging is consistent and aligned with the organization's overall strategy. They also oversee the creation of media content, such as commercials, and work with creative teams to ensure that the content is engaging and effective.
Top 5 Skills for the Head of Media Position
1. Strong strategic thinking and problem-solving skills
2. Excellent communication and interpersonal skills
3. Ability to manage budgets and negotiate rates
4. Understanding of media trends and emerging technologies
5. Strong leadership and team management skills
How to Become a Head of Media Specialist
To become a Head of Media, individuals typically need a bachelor's degree in marketing, communications, or a related field. Relevant work experience in media buying, planning, or analysis is also necessary. Many Head of Media positions require several years of experience in a senior-level media role.
Additionally, it is essential to stay up-to-date with the latest media trends and technologies. Continuing education courses, attending industry conferences, and networking with peers can help individuals stay informed and relevant in this field.
Average Salary
According to Glassdoor, the national average salary for a Head of Media is around $130,000 per year. However, salaries can vary depending on the size of the organization, industry, and location.
Roles and Types
The role of a Head of Media can vary depending on the organization. Some companies may have a specific Head of Digital Media or Head of Broadcast Media, while others may have a more generalized Head of Media position that oversees all media channels.
In addition to traditional media channels such as television, radio, and print, many organizations are increasingly focusing on digital media channels such as social media, websites, and mobile apps. As a result, the Head of Media role is evolving to include a greater focus on digital media and emerging technologies.
Locations with the Most Popular Jobs in the USA
According to data from Glassdoor, the top five cities in the United States with the most job openings for Head of Media positions are New York, Los Angeles, Chicago, San Francisco, and Atlanta.
What are the Typical Tools
The tools and technologies used by Heads of Media can vary depending on the organization and the media channels being used. Some common tools include media planning and buying software, social media management platforms, and analytics tools to track the effectiveness of media campaigns.
In Conclusion
Overall, the Head of Media position is an essential role in any organization that relies on media to reach its target audience. This position requires strong strategic thinking, excellent communication skills, and a deep understanding of media trends and technologies. With the right education and experience, individuals can build successful careers as Heads of Media and make a significant impact in their organizations.