What is a Marketing Analytics Manager Job?
Marketing analytics manager jobs are positions that involve analyzing data and making strategic decisions based on that analysis. The role is typically found in marketing departments of larger organizations and involves working with large amounts of data to find important insights. The insights that are uncovered by marketing analytics managers are then used to create marketing strategies that help businesses achieve their marketing goals.
What Usually Do in This Position?
Marketing analytics managers typically work with a wide range of data sources to find insights that can be used to inform marketing strategies. They might work with data from social media, website analytics, or customer surveys to find patterns and trends that can be used to improve marketing campaigns. Marketing analytics managers also work closely with other members of the marketing team to develop marketing strategies and to ensure that campaigns are executed effectively.
Top 5 Skills for Position
- Strong analytical skills
- Excellent communication skills
- Proficiency in data analysis tools such as Excel and Google Analytics
- Ability to work collaboratively with other members of the marketing team
- Experience with marketing campaign management
How to Become This Type of Specialist?
To become a marketing analytics manager, you will typically need a bachelor's degree in marketing, statistics, or a related field. Many employers also prefer candidates who have a master's degree in marketing analytics or a related field. In addition to education, candidates for marketing analytics manager positions should also have several years of experience working in data analysis or marketing.
Average Salary
According to Glassdoor, the average salary for a marketing analytics manager is around $100,000 per year. However, salaries for this position can vary depending on factors such as experience, location, and industry.
Roles and Types
Marketing analytics managers can work in a variety of industries, including technology, healthcare, finance, and retail. They might also work in different roles, such as digital marketing manager, social media manager, or web analytics manager.
Locations with the Most Popular Jobs in USA
Marketing analytics manager jobs can be found in many different locations throughout the United States. However, some of the most popular locations for these positions include New York City, San Francisco, Chicago, Boston, and Los Angeles.
What are the Typical Tools?
Marketing analytics managers typically use a wide range of tools to analyze data and create marketing strategies. Some of the most common tools that are used in this position include Excel, Google Analytics, Tableau, and Adobe Analytics.
In Conclusion
Marketing analytics manager jobs are an important part of the marketing industry and involve working with large amounts of data to uncover insights that can be used to improve marketing campaigns. If you have strong analytical skills, excellent communication skills, and experience in data analysis or marketing, then a career as a marketing analytics manager might be right for you.