We’re looking for a branding and marketing professional to help Bitovi grow.
ABOUT BITOVI:
Bitovi helps companies create better web applications.
We are looking for candidates to help build complex and high-profile web applications within our consulting practice. We guide our clients to build things the "right way": maintainable, scalable, tested, documented, etc.
Our developers are consultants who are knowledgeable and proficient communicators, and are able to help enterprise clients make the right decisions for their applications.
About this Role:
This is an exciting opportunity to work with a high growth technology consulting firm; leading and developing branding and marketing strategies to fuel growth and business goals.
Execution is an integral part of the role as this will be Bitovi’s first full time branding and marketing hire. The Marketing Director will have the opportunity to hire freelancers to help execute as needed.
What You’ll Do:
- Innovate and strategize to drive business growth, for both new and existing clients
- Lead a rebranding initiative in the first 90 days collaborating with Bitovi Management team and designers; develop branding strategy, and lead execution
- Work with Bitovi’s Director of Business Development to define marketing strategy and develop focused marketing plan
- Lead marketing plan execution and oversee/conduct day-to-day marketing activities
- Source and manage outsourced marketing and creative resources as needed
- Effectively use marketing technology and digital channels to support initiatives
- Identify and track performance metrics to measure the success of branding and marketing efforts, review and revise with Bitovi Management team
Day to day activities:
- Lead rebranding initiative and oversee implementation for Bitovi
- Define marketing strategy and execute marketing plan
- Content planning, creation, and coordination
- Community building
- Social media
- Hubspot drip campaigns
- Lead generation
- Adwords
- SEO
- Landing pages
- Elevate our Customer Experience
- Create customer champions
- NPS score measurement
- Create and effectively use Testimonials and Case Studies
- Facilitate internal marketing and collaboration among team members and consultants
- Ensure cross functional projects and teams are aligned with branding and marketing strategy
- Empower employees to act as brand ambassadors with clients and the community
- HR (to help recruiting)
Your Experience Looks Like:
- 5+ years of experience driving growth, preferably for technology professional services
- Experience leading brand strategy or participating in brand strategy development
- Thorough understanding of digital marketing elements and confidence working with them daily
- Hands-on experience with modern marketing tools and actively managing acquisition campaigns across multiple, marketing channels
- Experience with SEM and paid social (LinkedIn and Twitter preferred)
- Polished and efficient communication, writing and editing skills
- Excellent analytical skills, data driven mindset
- A proactive, can do attitude and willingness to jump in and manage multiple priorities
Experience in technology professional services is highly preferred. Growth Hacker mindset and start up experience would be beneficial.
Benefits:
- Competitive salary and yearly bonuses
- Bi-annual company retreats (previously in Las Vegas, New Orleans, and Amelia Island)
- 401(k) plan with matching
- 4 weeks of paid vacation per year
- Health and dental insurance
- Gym membership reimbursement
- Maternity / Paternity leave
Interested in Applying at Bitovi?
Write a resume and a thoughtful intro that shows us that you’re the kind of person we’ve described above. Your intro should include:
1 - Why you are interested in this role
2 - Something you worked on recently that you are proud of
3 - A fun fact about yourself
If you have any specific salary requirements or other conditions, make sure to include those as well. All offers are contingent upon passing a background check.