eVisit is a remote care platform that lets healthcare organizations deliver care anywhere. We empower hospitals and health systems to increase revenue by offering patients quick and easy access to care on their mobile devices or computers. We are looking for an exceptional Demand Generation Marketing Manager who is eager to help us on our mission to simplify healthcare delivery to everyone, everywhere.
About the job:
This essential role is responsible for the execution and performance of integrated marketing campaigns that support a profitable demand generation strategy.
Responsibilities:
- Collaborate cross-functionally with Sales, Product, Customer Success, People Operations, and other teams across the organization—and globally—to drive brand awareness, lead generation, and customer engagement campaigns
- Manage all strategic and operational elements of multi-channel campaign execution, including ideation, campaign set-up, list strategy and development, project management, campaign tracking, and data analytics
- Work cross-functionally to drive campaign effectiveness, prospect/customer engagement, and funnel advancement; ongoing reporting with power point and dashboards
- Analyze all lead generation campaigns and identify opportunities for campaign optimization and areas in the pipeline requiring additional marketing support
- Manage the timely development and deployment of all assets supporting email communication, website content, campaign landing pages, webinars, PR activities, online and print advertisements, social media content, and sales collateral
- Define the preferences, needs, and challenges of each buyer's persona and determine the content and activities needed to engage with each
- Troubleshoot between Hubspot and other platforms
- Work with internal contributors and outside agencies on an ongoing basis
- Provide go-to-market planning support to ensure high-quality marketing materials are produced and leveraged in the launch and sales process
- Contribute to overall brand messaging and positioning
- Ensure marketing projects are effectively managed, delivered on time, and are of exceptional quality
- Participate in the development of the overall marketing strategy for all marketing channels
- Become an expert in our market, including monitoring the latest industry trends and competitor landscape
Requirements
- BA/BS required. Preferably in Marketing or related area of study
- Minimum of 5 years of experience in creating and driving successful, multi-channel marketing programs for B2B
- Knowledge of best practices for campaign automation, website optimization, database segmentation, and testing methodologies
- Competent in email marketing best practices including contact strategies, designing A/B testing, email delivery and deliverability issues, customer segmentation, and analytics/performance management
- An understanding of how leads are tracked through the sales and marketing funnel
- Experience in leading the development, testing, and implementation of automated and event-triggered email programs in Hubspot, Pardot or other commonly used email automation tools
- Strong project management, communication, organizational, and analytical skills
- Exceptional written and oral communication skills
- Ability to manage multiple projects at a time in a fast-paced environment
- Experience working in a startup technology company environment
Benefits
- Competitive salary based on experience
- Great benefits package including medical, dental, vision, HSA & FSA plans
- 401(k)
- Generous PTO plan, plus 10 paid national holidays
- Fun, collaborative environment with snacks and ping pong tournaments :)
- Excellent opportunity for professional growth