WHAT IS AN publisher account manager jobs
A publisher account manager is a professional who is responsible for managing relationships with publishers, such as websites, blogs, and other online platforms. Their main role is to ensure that the publishers are satisfied with the services provided and to maximize revenue for both the publisher and the company they work for. This position requires a combination of sales, customer service, and analytical skills to effectively manage multiple publisher accounts.
WHAT USUALLY DO IN THIS POSITION
In this position, a publisher account manager typically works closely with publishers to understand their needs and help them optimize their revenue. They act as the main point of contact between the publisher and the company, providing support, addressing concerns, and managing expectations. They also negotiate and finalize contracts with publishers, ensuring that both parties are satisfied with the terms. Additionally, they analyze data and performance metrics to identify opportunities for growth and develop strategies to increase revenue.
TOP 5 SKILLS FOR POSITION
- Strong communication skills: A publisher account manager must be able to effectively communicate with publishers, understand their needs, and provide solutions or address any concerns they may have.
- Sales and negotiation skills: This position requires the ability to negotiate contracts and agreements with publishers to ensure mutually beneficial partnerships.
- Analytical skills: Publisher account managers need to analyze data and performance metrics to identify trends, opportunities, and areas for improvement to maximize revenue.
- Customer service skills: Building and maintaining strong relationships with publishers is crucial, so having excellent customer service skills is essential.
- Time management and organization: With multiple publisher accounts to manage, it is important for a publisher account manager to be able to prioritize tasks and stay organized to ensure efficient and effective account management.
HOW TO BECOME THIS TYPE OF SPECIALIST
To become a publisher account manager, there are a few steps you can take:
1. Obtain a relevant degree: While not always required, a degree in business, marketing, or a related field can provide you with a solid foundation of knowledge and skills.
2. Gain experience in sales and customer service: Developing strong sales and customer service skills will be beneficial in this role, as you will be interacting with publishers and negotiating contracts.
3. Familiarize yourself with the digital advertising industry: Understanding how the digital advertising industry works, including different advertising platforms and strategies, will be important in effectively managing publisher accounts.
4. Develop analytical skills: Being able to analyze data and performance metrics to identify trends and opportunities is crucial in this role. Familiarize yourself with tools and techniques for data analysis.
5. Network and seek opportunities: Attend industry events, join professional organizations, and seek out opportunities to connect with professionals in the field. This can help you learn more about the industry and potentially find job opportunities.
AVERAGE SALARY
The average salary for a publisher account manager can vary depending on factors such as experience, location, and the size of the company. On average, a publisher account manager can earn between $50,000 to $80,000 per year. However, with experience and in higher-level positions, the salary can exceed $100,000 per year.
ROLES AND TYPES
Publisher account managers can work in various industries, including digital advertising, media, and publishing. Their primary role is to manage relationships with publishers and maximize revenue. Some common types of publisher account manager roles include:
- Digital Publisher Account Manager: This role focuses on managing relationships with digital publishers, such as websites and blogs.
- Media Publisher Account Manager: This role is more focused on managing relationships with media publishers, such as newspapers, magazines, and television stations.
- Programmatic Publisher Account Manager: This role involves managing relationships with publishers in programmatic advertising, which uses automated technology for buying and selling ad inventory.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Publisher account manager jobs can be found in various locations throughout the United States. However, some of the most popular locations for these jobs include:
- New York City, NY: As a major hub for media and advertising, New York City offers numerous opportunities for publisher account managers.
- San Francisco, CA: With its thriving tech industry, San Francisco is another popular location for publisher account manager jobs.
- Los Angeles, CA: The entertainment industry in Los Angeles provides opportunities for publisher account managers to work with media publishers.
- Chicago, IL: Chicago is home to many advertising agencies and media companies, making it a desirable location for publisher account manager positions.
- Boston, MA: Boston has a strong presence in the publishing industry, making it a potential location for publisher account manager jobs.
WHAT ARE THE TYPICAL TOOLS
Publisher account managers often utilize a variety of tools to assist them in their role. Some typical tools used by publisher account managers include:
- Customer Relationship Management (CRM) software: CRM software helps manage and track interactions with publishers, allowing for better organization and communication.
- Analytics platforms: These platforms provide data and insights on publisher performance, allowing account managers to make data-driven decisions.
- Ad management platforms: These platforms help manage and optimize ad campaigns for publishers, ensuring maximum revenue and performance.
- Communication tools: Publisher account managers often use various communication tools, such as email, phone, and video conferencing, to stay in touch with publishers and address any concerns.
IN CONCLUSION
Being a publisher account manager requires a unique combination of skills, including sales, customer service, and analytical abilities. It is a role that involves managing relationships with publishers, optimizing revenue, and ensuring satisfaction for both parties. With the right skills and experience, you can pursue a successful career in this field, with opportunities available in various industries and locations.