KnowHowDo is the Irish company behind some of the fastest-growing e-learning brands: International Open Academy, Trendimi, EventTrix, and Holly and Hugo. Our global team members are based in more than 15 countries - all working remotely adhering to European working hours.
To facilitate the dynamic expansion of our team, we are looking for an Affiliate Campaigns Specialist. In this role, you will support the affiliate and sales teams (both in-house and external) in preparation of sales campaigns - display ads, email campaigns, etc. This role reports to the Affiliate Program Manager.
The ideal candidate:
- Has a great eye for visuals such as image selection, advertisement banners, and email campaigns
- Can create spec requirements for graphic designers and copywriters, provide guidelines and constructive feedback
- Has the ability to write compelling copy, incl. cold outreach emails
- Can edit and proofread other people’s copy
- Know what is needed to create high-converting sales copy
- Is organized, can create and maintain a well-structured library of assets
- Is curious and infatuated about digital marketing, affiliate marketing and social media
- Loves working as part of the team
- Has 2+ years experience in digital marketing
Responsibilities:
- Prepare content for weekly newsletters for affiliates: you will need to select a course or group of courses from our portfolio, build a pricing offer around them, prepare all assets and finally create copy for the short newsletter
- Initiate new campaign ideas and execute campaigns arranged by affiliate managers: on receipt of campaign requirements, you will research the partner where the campaign will be running to understand the audience profile and spec requirements for the design and copy to ensure maximum sales conversion from each campaign
- Oversee the distribution and implementation of marketing tools and creative sales assets to publishers
- Devise branding, marketing, and messaging strategies to help affiliates improve their user acquisition and retention efforts
- Work with an in-house designer and copywriter to prepare assets for the campaigns. Campaigns can range from simple banners with a 1-day turnaround time to sophisticated email campaigns sent to millions of users
- Provide ongoing feedback and creative guidelines to designers and copywriters
- Select images and videos from photography stock banks
- Create and maintain a library of all assets used for promotion ensuring correct access levels for multiple stakeholders
- Staying up-to-date with design and copy trends, and digital/affiliate advertisements
- Improve copy and images used on our course landing pages
- Assist in other content/sales projects as required
Requirements:
- Must be available to work 8hrs a day Monday to Friday - with starting time between 7 and 9am UK time
- Minimum 2+ years’ digital marketing experience
- Creative, curious and ambitious
- Impeccable communication skills
- Passionate about driving sales
- Strong organizational and project management skills
- Native English speakers preferred due to editing and proofreading tasks
- Not essential but an advantage would be affiliate marketing experience with affiliate networks (Webgains, Awin, FlexOffers, Impact Radius)
HOW TO APPLY:
To apply, send us an email including 7 bullet points (where each point is one sentence):
- 3 bullet points highlighting your most relevant experience for the role (must be from the past 2 years)
- 2 bullet points - reasons you think you would excel in this role, anything you want to ensure I know about you
- 1 bullet point - your current location
- 1 bullet point - your desired monthly salary or hourly rate
- Attach your CV or link to LinkedIn profile
- Email: info@knowhowdo.com with the subject line: WRR Affiliate Campaigns Specialist
I would love to find out more about you and while I enjoy reading letters and long emails we are currently in a very busy period. In this role, it’s essential that we are all able to execute on project guidelines. Therefore if your email is longer than 7 bullet points or does not include points we are asking for, your application will not be accepted for this role.
Due to the high volume of applications, we can only respond to successful applicants. Thank you for your time.