Content is one of our main pillars of growth at Veeqo. Reporting to the Head of Marketing, the Content Editor is a pivotal role in our team, responsible for creating world-class content that ranks in search engines and converts website visitors into leads.
The successful candidate will be an excellent writer with journalistic capabilities and strong communication skills. They will be able to show a passion for ecommerce and technology, and be comfortable creating high-quality, well-written copy to tight deadlines.
They will be highly creative, friendly, collaborative and hungry to develop their career in a fast-paced, busy environment.
The Role
Writing new content for the Veeqo blog - Covering a broad range of topics from ecommerce growth, retail marketing strategies through to operational best practices.
Content outreach - promoting new and old Veeqo content by driving backlinks from 3rd party websites. Writing guest posts for other ecommerce sites and linking back to Veeqo. Sharing content across a network of other sites (GrowthHackers etc) and on social media.
Email marketing - Curating and sending our weekly newsletter, sharing our latest blog, webinar and product information.
Writing new case study content - Speaking to our existing users and sharing their experience of using the Veeqo platform.
Tone of Voice - Becoming the “voice” of the Veeqo brand, and developing the tone and copy style we use to communicate our core proposition and values.
PR - Writing press releases and engaging with strategic PR partners from across the ecommerce industry.
The Person
The successful candidate in the role of Content Editor will posses the following attributes:
- You have impeccable copywriting skills, with an excellent grasp of written English language and a high attention to detail.
- You are an excellent communicator, skilled in taking complex information and communicating it in a easily-understandable way to a broad audience
- You “get” SEO. We’re not looking for an SEO specialist for this role, but you should have a good understanding of SEO best practices, and be comfortable writing for targeted keywords in a way that your final content ranks well in Google search.
- You have strong research skills. Being given a topic that you know little about, becoming an expert in that topic and producing brand new content around that topic is something that massively excites you
- Your friends describe you as independent and reliable
- You thrive in a versatile and dynamic team environment
- You possess a basic understanding of HTML, CSS and Photoshop