Hi,
We're hiring someone to email people all day long, with the purpose of building backlinks to our website CustodyXChange.com.
Is this job for you?
To excel at this job you need to be very good at persuasive writing, have lots of patience, and be tech-savvy.
1. Persuasive writing
The people you will email get a lot of messages every day. And most of them are ignored. To stand out from the crowd, your writing has to be really convincing.
You'll need to understand what your reader cares about, how they see you at every point of your interaction, and how to get them to give you what you're after.
2. Patience
This job will be challenging because it’s tedious. We’re looking for someone who isn’t easily frustrated and who has a really strong work ethic.
The ideal candidate will be happy communicating primarily through email day-in and day-out. Previous experience with that will help a lot.
3. Tech-savviness
Because the job is repetitive, there is a lot of potential for automation. Skillful use of tools will limit the time you spend on repetitive tasks and let you focus on aspects of the job that make the biggest difference.
A good understanding of the online marketing world will also go a long way. It'll help you connect with the people you are emailing and find new ways to approach them.
A note on previous experience
The only formal previous experience requirement we have is that this is not your first serious job.
Outside of that, we want you to show that you have at least very good promise at each of the required skills. The best way to do that is to describe meaningful experiences you've had with using each skill when applying.
So what exactly will you do every day?
All of your tasks will fall under one of the following categories:
- Looking for prospects to reach out to. You'll find sites that are likely to link us based on other sites they've linked to in the past. For that, you'll use a specialized software called “Ahrefs”.
- Finding their contact information. Sending your message to the right person is the only way to get a backlink from them. If you don't get this step right, all of your other efforts will be wasted.
- Crafting the perfect message. Here's where you can really shine as a writer. And this part of the job will make the biggest difference in how successful you'll be.
- Following up with engaged prospects. Once someone has responded to your initial message, you have to be able to secure the backlink.
Who are we?
Our company is Custody X Change. We sell an app that creates child custody schedules and parenting plans.
It helps families make difficult decisions following separation and facilitates communication between parents who may not get along anymore. This reduces conflict and saves people a ton of money in legal fees.
Why would you want to join us?
1. A job you will enjoy
This job is very enjoyable for the right kind of person. You'll like this job if you love persuasive writing, would enjoy digging through websites and find pleasure in looking for contact details.
We already have one email outreach rep on our team, and he genuinely loves his job.
2. Freedom
We want everyone working here to be happy. You’ll be evaluated on results, nothing else. Our entire team has been remote since 2015 and, for the most part, you can set your own hours.
You'll also have a lot of room to try out things you think could work. And if you find ways to grow your responsibilities over time, we welcome that too. Our marketing team is small so your contribution will count for a lot.
3. Impact
Search engines rely on websites linking to each other to determine which sites are the best. As you outreach to other websites and convince them to link to us, search engines will come to realize we offer a genuinely great product.
Your work will help more people discover us and what we have to offer.
4. Stability
Custody X Change has been around since 2004 and we're in it for the long haul. We're looking to hire someone who will be with us for many years.
This is a full-time position. The starting salary is $10-$12 per hour or the equivalent in your local currency.
We're looking for detailed, thoughtful answers to our questions. If you don't think that's worth your time, we won't be a good fit.
But otherwise, I'm looking forward to hearing from you,
Ben