The Full Stack Marketer will play a critical role in driving our growth initiatives and improving our visibility in the marketplace. We are looking for someone to manage our paid search campaigns in Google and other networks. You would be responsible for creating new campaigns, managing existing campaigns, measuring results, and optimizing ad copy. You would also be required to explore additional PPC and digital advertising opportunities as well as manage the budget provided.
The ideal candidate will spend most of their day monitoring performance while looking for conversion improvements and cost optimizations. It is essential that you become an expert in knowing exactly what a good lead looks like and how to attract it. This role will also include other digital marketing activities to increase engagement and traffic.
This position is 100% remote and for Canadians only.
Responsibilities
- Create and manage all advertising campaigns (Google, Paid Search, Social and other networks)
- Measure, test and optimize results
- Manage and extract leads from various list sources
- Write creative ad copy
- Research new networks to try
- Perform keyword research to find high converting keywords
- Work with the team to create and build landing pages
Experience Required
- Excellent knowledge in PPC activities
- 3+ years using Google Ads
- 3+ years in digital marketing
- Ability to work well independently
- Google Ads Certification is an asset
- College / University degree
Benefits
- Profit sharing
- Employee benefits plan
- 100% remote position
- 3 weeks vacation
- Frequent promotions