The role (what you will do)

• Help create content strategy
   
  • SEO research and tracking that maps to company strategy
    
    
  • Own content roadmap; plan posts based on keywords and audience
    
    
  • Determine focus on channels (e.g. blog posts vs. webinars vs. e-books)
    
    
  • Create partnership strategy and establish marketing relationships
    
    
• Manage production of content
   
  • Create outlines to help freelances write expert-level articles for our niches
    
    
  • Manage distributed team of writers to meet quality and time expectation
    
    
  • Publish content via our website CMS, editing as necessary (images, links, SEO, etc.)
    
    
  • Collaborate and partner with external blog managers for guest posting
    
    
  • Write or directly product content where relevant (e.g. customer case studies)
    
    
• Execute distribution of our content
   
  • Own growth of our blog traffic and newsletter email list
    
    
  • Manage and execute promotion of our content to a wider audience, e.g.  outreach campaigns to mentioned & associated companies/influencers, ads and other
    
    
  • Nurture relationships with partners and other content managers
    
    
  • Manage repurposing of our content (e.g. Quora answers, Slideshare slides, YouTube videos etc.) 

Your skills (what we expect)

• Excellent understanding of content for a product audience
  
  
• Reliability and commitment to publish pieces on time and on quality
  
  
• Ability to coach, manage, and edit a team of multiple remote writers 
  
  
• Ability to adjust tone and style to match our audience (product managers, product marketers, product designers etc.)
  
  
• A keen interest in product / UX / user onboarding topics
  
  
• An advanced understanding of SEO and how to incorporate effective SEO into content
  
  
• Past experience as a content manager within the SaaS space with a portfolio of examples and campaigns run
  
  
• Past experience nurturing marketing opportunities with partners; guest posting, exchanges, etc.

Our ways of working

• Remote-first team; mainly based on US West Coast
  
  
• Reporting to Benjamin Brandall (Head of Marketing); working with Pulkit Agrawal (Co-founder & CEO)
  
  
• Collaboration tools: Google Docs, Slack, Trello
  
  
• CMS: Statamic (similar to Wordpress)
  
  
• Other relevant tools: Buffer, Ahrefs, Google Analytics, Heap

Benefits

• Competitive salary and equity
  
  
• Work on your own schedule
  
  
• Budget for home office equipment
  
  
• Work with great people with high quality standards and lots of hustle