Job summary
We’re looking for a senior level Director to head our eCommerce online ecosystem, including DTC and Amazon. You will be the CEO of the online sales channel, responsible for driving multiple millions in revenue with a seven-figure budget by growing new customers, repeat sales, and lifetime value of our online customers. You’ll report to the CEO and own the online P&L. You will be a player-coach, working with a best-in-class team to grow the online business. This is a hands-on role, and you will get your hands dirty.
About O2
Every day, more and more people are working out like elite athletes at high intensities while often neglecting the hydration and recovery key to elite performance. O2 has developed the best-tasting, better-for-you functional hydration and recovery drinks available, and we operate our business with integrity to leave a positive impact in our community.
Core duties and responsibilities
Leadership
- Own budget, results, and planning for all online sales channels, continuously monitoring, analyzing, and forecasting sales performance to achieve sales and profitability goals
- Lead, manage, and develop eCommerce growth and retention teams
- Lead both long-term growth plan and day-over-day online operations/optimizations
- Manage best-in-class external agencies
- Partner with Operations and Finance to maintain operational excellence and stick to budget
Strategy
- Refine and execute the eCommerce Content Calendar, with an emphasis on email, by collaborating with marketing partners to ensure alignment across all channels
- Increase LTV:CAC by driving high-performing prospecting creative and increasing purchase frequency through loyalty rewards programs/well planned communication via email, SMS, paid ads, direct mail and social
- Maintain current knowledge of the ever-evolving CPG landscape
Analysis
- Own the analytics process to drive data-informed decisions, taking complex numbers and communicating results on key drivers in an accessible and actionable way
- Drive testing strategy in every step of the funnel, finding opportunities for growth, and managing testing program spanning channels, creatives, and site/offer optimizations
- Monitor and grow key eCommerce KPIs, e.g., LTV:CAC, Net Subscriber Growth, NPS
Job requirements
- 5+ years proven track record of scaling eCommerce businesses in multi-channel environments, preferably in food & beverage or CPG on Shopify
- Previous ownership of P&L and management of at least 6-figure monthly budgets
- Experience planning/forecasting growth marketing performance and delivering against ecommerce KPIs (LTV, CAC, spend, retention, etc)
- Experience managing Amazon or other e-tailers like Thrive Market
- Experience hiring, developing, and managing a remote team
- Strong analytical experience gleaning actionable insight from data
- Prior work in a startup environment, with its fast pace, shifting priorities and fluid nature
- A passion for fitness, health, and wellness
- Willing and able to work unconventional hours (e.g., late nights, weekends)
- US Military veteran status is a major plus
TOP qualities required
- Analytical
- Growth Mindset
- Leadership
Compensation and benefits
- Compensation: Base salary from $100,000 to $125,000, ongoing equity awards and salary bonus with demonstrated performance, comprehensive benefits package (medical, dental, vision), 401K plan with match, fitness membership reimbursement, unlimited vacation, and the personal/professional growth that comes from working alongside a team of A-players to do something truly meaningful
Who we’re looking for
We’re searching for a leader with an unstoppable drive and a passion for growth to join our team of high performers. We’re veterans, entrepreneurs, and coaches united by a quest to help people hydrate and recover with the best products on the planet. We’re a team of A players committed to doing something important with our careers in a way that positively impacts the world. We hold a high standard for ourselves and each other, and we expect exactly the same of you. We’ll welcome you with open arms and will have your back in every way as long as you remain hungry, smart, and humble. This is who you are as a person:
- Analytical - you’re obsessed with data and use it to glean clear, salient ideas from complex information and clearly communicate it to drive action and better results
- Strategic - you’re full of creative ideas and big picture thinking, but you’re also process-driven and highly organized when it comes to execution and managing a team
- Resilient - you’ve got grit and know how to conquer adversity
- Competitive - probably a former athlete with a current fitness addiction
- Hungry and coachable - you’ve got a strong appetite for personal growth
- Ambitious - you’ve got big dreams and will stop at nothing to achieve them
- Self-starter - you embrace independence and accountability to deliver results
- Impatient with a bias for action and results - you move fast and get things done
- Highly organized and attentive to detail - you don’t let things slip through the cracks
- Successful - with the track record to prove it
- Passionate - about meeting goals, moving fast, and fitness/wellness
- Reliable - you never break your word, ever
- Resourceful - you know how to make a lot from a little
What it’s like to work at O2
We have three values at O2, and we take them very seriously: Honesty, Humility, and Hustle. Our environment is only suited for people who “exceed expectations” and enjoy the fast-paced, high performance culture that comes with working alongside other A players. You’ll be doing the hard work of building a business, and you’ll get experience growing a company that will put you miles ahead of your peers. However, this is not a job for the faint of heart, and you will be expected to demonstrate your drive and commitment on a daily basis. We work remotely, and we operate with high degrees of autonomy. At the same time, we don’t mess around - we have been referred to as the “Seal Team Six of CPG companies.” We have a blast when we’re winning and absolutely HATE losing. If you’re one of us, then you know the feeling.
How we operate
- We work with the highest levels of Honesty, Humility, and Hustle - always
- We run through walls and do whatever it takes to get the job done successfully
- We aren’t bottlenecks - we move fast and don’t let others be bottlenecks either
- We do what we say we’re going to do - if we commit to something, we honor it
- We pay attention to detail - how we do anything is how we do everything
- We operate like professionals - we’re on time, prepared, and ready to work hard
- We optimize like crazy - we relentlessly learn and get better through data and feedback
- We take extreme ownership for our work - our job isn’t done after we send an email
- We’re organized - this is how we move fast without letting letting things slip
- We ask for help/feedback/approval early so as to avoid a scramble
Don’t contact us if
- You’re bored and just looking for a paycheck
- You aren’t passionate about our brand or what we’re building
- You’re not a team player and don’t work well with others
- You need to have someone managing you closely in order to be productive
- You don’t love health, wellness, and fitness
- This is going to be “just a job” for you
Do contact us if
- You want experience that will catapult you ahead of your peers
- You want to get in with a rapidly growing company at the ground level
- You want to work with other high performers who will push you to perform at your best
- You’re a good listener and a fast learner
- You’re entrepreneurial and work well independently
- You want a job where your actions and results will stand out and shine
- You want to be a part of a company with a soul doing something special