WHAT IS AN tradeshow event manager jobs
A tradeshow event manager is a professional responsible for planning, organizing, and executing tradeshow events. These events are large-scale exhibitions where companies showcase their products or services to potential clients and customers. Tradeshow event managers play a crucial role in ensuring the success of these events by coordinating all the logistical aspects, managing vendors and exhibitors, and creating a memorable experience for attendees.
WHAT USUALLY DO IN THIS POSITION
In this position, tradeshow event managers have a wide range of responsibilities. They start by understanding the goals and objectives of the event and then develop a comprehensive plan to achieve them. This involves selecting an appropriate venue, coordinating with vendors and exhibitors, and managing the event budget.
Tradeshow event managers also handle the marketing and promotion of the event to attract attendees. They create and implement marketing strategies, manage social media accounts, and collaborate with PR professionals to generate buzz and increase event visibility.
During the event itself, tradeshow event managers are responsible for overseeing all the operational aspects. They ensure that exhibitors have the necessary setup and support, manage the event schedule, and handle any issues or emergencies that may arise. They also strive to create an engaging and interactive environment for attendees, organizing activities, presentations, and networking opportunities.
TOP 5 SKILLS FOR POSITION
To excel in a tradeshow event manager position, certain skills are essential. Here are the top five skills required:
1. Organization: Tradeshow event managers must be highly organized individuals who can handle multiple tasks and deadlines simultaneously. They need to create detailed plans, coordinate logistics, and ensure everything runs smoothly.
2. Communication: Strong communication skills are crucial for tradeshow event managers. They need to effectively communicate with clients, vendors, exhibitors, and attendees, both verbally and in writing. Clear and concise communication is vital to ensure everyone is on the same page.
3. Problem-solving: Events can be unpredictable, and problems can arise unexpectedly. Tradeshow event managers must possess excellent problem-solving skills to think quickly on their feet and find solutions to any issues that arise during the event.
4. Attention to detail: With numerous moving parts, tradeshow events require meticulous attention to detail. Event managers must ensure that every aspect, from exhibitor contracts to event schedules, is accurate and flawless.
5. Teamwork: Tradeshow event managers work closely with various stakeholders, including vendors, exhibitors, and internal teams. The ability to collaborate effectively and work well with others is essential for success in this role.
HOW TO BECOME THIS TYPE OF SPECIALIST
Becoming a tradeshow event manager typically requires a combination of education, experience, and specific skills. While there is no set path, here are some steps you can take to become a specialist in this field:
1. Obtain a relevant degree: While not always mandatory, a degree in event management, hospitality, marketing, or a related field can provide a solid foundation of knowledge and skills. Some universities and colleges offer specialized event management programs.
2. Gain experience: Internships or entry-level positions in event planning or related roles can provide valuable hands-on experience and help you build a network in the industry. Look for opportunities to assist with tradeshow events or work with event management companies.
3. Develop relevant skills: In addition to the top skills mentioned earlier, it's important to develop skills in project management, budgeting, marketing, and negotiation. These skills will be invaluable in managing tradeshow events effectively.
4. Build a portfolio: As you gain experience, start building a portfolio that showcases your event management skills and successes. Include details of the events you have worked on, your responsibilities, and the outcomes achieved.
5. Network: Attend industry events, join professional associations, and connect with others in the field to expand your network. Networking can lead to job opportunities and provide insights into the tradeshow event management industry.
AVERAGE SALARY
The average salary for tradeshow event managers can vary depending on factors such as location, experience, and the size of the events they manage. According to the U.S. Bureau of Labor Statistics, the median annual wage for meeting, convention, and event planners, which includes tradeshow event managers, was $50,600 as of May 2020. However, it's important to note that salaries can range from around $33,000 to over $85,000 or more, depending on various factors.
ROLES AND TYPES
Tradeshow event managers can work in various industries and organizations, ranging from corporations to nonprofit organizations. Some common roles and types of tradeshow event manager positions include:
1. Corporate Event Manager: These professionals work within a company to plan and execute tradeshow events that promote the company's products or services. They may also be responsible for organizing internal corporate events, such as conferences or employee appreciation events.
2. Association Event Manager: Associations and industry groups often organize tradeshow events to bring together professionals in a specific field. Association event managers are responsible for planning and managing these events, which may include educational sessions, networking opportunities, and exhibitor showcases.
3. Exhibition Organizer: Exhibition organizers are typically employed by event management companies or exhibition centers. They oversee the planning, marketing, and execution of large-scale tradeshow events that attract exhibitors and attendees from various industries.
4. Independent Event Planner: Some tradeshow event managers choose to work as independent contractors or start their event planning businesses. They offer their services to clients who require assistance in organizing tradeshow events, managing all aspects from start to finish.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Tradeshow event manager jobs can be found throughout the United States, but certain locations have a higher concentration of opportunities. Some of the most popular cities for tradeshow event manager jobs in the USA include:
1. Las Vegas, Nevada: Known for its bustling convention and tradeshow industry, Las Vegas offers numerous opportunities for tradeshow event managers. The city's large convention centers and hotels host a wide range of events throughout the year.
2. Orlando, Florida: With its abundance of theme parks and tourist attractions, Orlando is a hub for tradeshow events. The city's convention center and various event venues attract both domestic and international events, creating a demand for skilled event managers.
3. Chicago, Illinois: Chicago is a major business and transportation hub, making it an ideal location for tradeshow events. The city boasts a thriving tradeshow industry, with numerous convention centers and event spaces hosting a variety of exhibitions.
4. New York City, New York: As a global center for business and culture, New York City attracts a wide range of tradeshow events. The city's event venues, such as the Javits Center, provide ample opportunities for tradeshow event managers.
5. Atlanta, Georgia: Atlanta is home to a vibrant tradeshow industry, with several event venues and convention centers hosting a variety of exhibitions. The city's strategic location and excellent transportation infrastructure make it an attractive destination for tradeshow events.
WHAT ARE THE TYPICAL TOOLS
Tradeshow event managers utilize a range of tools and software to streamline their work and enhance productivity. Some typical tools used in the industry include:
1. Event Management Software: These software platforms help with tasks such as event registration, attendee management, and scheduling. They provide a centralized system for managing all aspects of an event.
2. Project Management Tools: Tools like Trello, Asana, or Basecamp help tradeshow event managers organize tasks, set deadlines, and collaborate with team members. They ensure that everyone involved in the event is on track and aware of their responsibilities.
3. Social Media Management Platforms: Tradeshow event managers often use social media to promote their events. Platforms like Hootsuite or Buffer allow for easy scheduling and management of social media posts across multiple platforms.
4. Event Planning Templates: Templates for budgeting, project timelines, and contracts can help tradeshow event managers save time and ensure they have all the necessary documents in place.
5. Mobile Apps: Mobile apps designed specifically for event management can be used to coordinate event logistics, communicate with vendors and attendees, and provide real-time updates during the event.
IN CONCLUSION
Tradeshow event manager jobs require a unique combination of skills, including organization, communication, problem-solving, attention to detail, and teamwork. With the right education, experience, and skills, you can pursue a successful career in this exciting and fast-paced field. Whether working for a company, association, or as an independent contractor, tradeshow event managers play a vital role in creating memorable and impactful events for businesses and attendees alike.