WHAT IS AN ad operations analyst job?
An ad operations analyst job is a role that involves managing and optimizing advertising campaigns for a company. This position requires a strong understanding of digital advertising platforms and the ability to analyze data to make informed decisions. Ad operations analysts are responsible for ensuring that ads are delivered accurately and effectively to the target audience. They work closely with the marketing team to monitor the performance of campaigns and make recommendations for improvements. This job requires a combination of technical skills, analytical thinking, and a deep understanding of the advertising industry.
WHAT DO PEOPLE USUALLY DO IN THIS POSITION?
In an ad operations analyst job, individuals typically perform a variety of tasks to ensure the success of advertising campaigns. Some common responsibilities include:
1. Campaign Setup: Ad operations analysts are responsible for setting up and launching advertising campaigns on various platforms, such as Google Ads, Facebook Ads, or programmatic platforms. They ensure that all tracking codes and targeting parameters are correctly implemented.
2. Ad Trafficking: Ad operations analysts oversee the process of trafficking ads, which involves managing the delivery of creative assets to advertising platforms. They ensure that ads are properly tagged and targeted to the right audience.
3. Performance Monitoring: These professionals closely monitor the performance of ad campaigns, analyzing key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS). They use this data to identify trends, optimize campaigns, and make recommendations for improvements.
4. Troubleshooting: Ad operations analysts troubleshoot any issues or technical problems that may arise during the campaign. They work closely with the technical team to resolve issues and ensure smooth campaign delivery.
5. Reporting and Analysis: They generate regular reports on campaign performance, providing insights and recommendations to stakeholders. They use data visualization tools and analytics platforms to analyze data and identify areas for optimization.
TOP 5 SKILLS FOR THIS POSITION
- Analytical thinking: The ability to analyze and interpret data is crucial for an ad operations analyst. They must be able to identify trends, spot anomalies, and make data-driven decisions.
- Technical proficiency: Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, or programmatic platforms, is essential. Knowledge of HTML, CSS, and JavaScript is also beneficial.
- Attention to detail: Ad operations analysts need to have a keen eye for detail to ensure that ads are set up correctly and delivered accurately. One small error can have a significant impact on campaign performance.
- Problem-solving skills: Troubleshooting technical issues and finding solutions is a key part of this role. Ad operations analysts need to be able to think critically and act quickly to resolve problems.
- Communication skills: Effective communication is essential in this role, as ad operations analysts often work with multiple stakeholders, including marketing teams, clients, and technical teams. They need to be able to clearly convey information and collaborate effectively.
HOW TO BECOME AN ad operations analyst?
To become an ad operations analyst, there are several steps you can take:
1. Education: A bachelor's degree in marketing, advertising, business, or a related field is typically required. Some employers may also prefer candidates with a degree in computer science or data analytics, given the technical nature of the role.
2. Gain experience: Internships or entry-level positions in digital marketing or advertising can provide valuable experience and knowledge in the field. Look for opportunities to work with advertising platforms and gain hands-on experience with campaign setup and optimization.
3. Develop technical skills: Familiarize yourself with digital advertising platforms such as Google Ads, Facebook Ads, or programmatic platforms. Learn about ad trafficking, tracking codes, and targeting options. Additionally, gaining knowledge of HTML, CSS, and JavaScript can be beneficial for troubleshooting and customization.
4. Build analytical skills: Take courses or gain experience in data analysis and visualization. Develop your ability to interpret and analyze data to make informed decisions and optimize campaigns.
5. Stay updated: The digital advertising industry is constantly evolving, so it's important to stay updated on the latest trends, technologies, and best practices. Attend industry conferences, join professional organizations, and follow industry blogs and publications.
AVERAGE SALARY
The average salary for an ad operations analyst can vary depending on factors such as experience, location, and the size of the company. According to data from Glassdoor, the average base salary for this position in the United States is around $60,000 to $80,000 per year. However, salaries can range higher for more experienced professionals or those working in major metropolitan areas.
ROLES AND TYPES
Ad operations analysts can work in various industries, including digital marketing agencies, advertising agencies, media companies, and e-commerce companies. They may also be employed by technology companies that specialize in advertising technology (ad tech) platforms.
Within these industries, there are different types of ad operations analyst roles. Some may focus more on campaign setup and trafficking, while others may specialize in data analysis and optimization. Additionally, there are opportunities for advancement into management or senior-level positions within the ad operations field.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
Ad operations analyst jobs can be found throughout the United States, but certain locations have a higher concentration of opportunities. Some of the most popular cities for ad operations analyst jobs in the USA include:
1. New York City, NY: As a major hub for advertising and media, New York City offers numerous opportunities for ad operations analysts. Many large media companies and advertising agencies are based in this city.
2. San Francisco, CA: Known for its thriving tech industry, San Francisco is another hotspot for ad operations analyst jobs. Many technology companies, including those specializing in ad tech, are located in this area.
3. Los Angeles, CA: With its strong presence in the entertainment industry, Los Angeles offers opportunities for ad operations analysts in media and advertising companies.
4. Chicago, IL: Chicago has a growing advertising industry, with many agencies and companies in need of ad operations analysts.
5. Atlanta, GA: Atlanta is becoming an emerging hub for digital marketing and advertising, presenting opportunities for ad operations analysts.
WHAT ARE THE TYPICAL TOOLS USED?
Ad operations analysts use a variety of tools to perform their job duties. These tools help with campaign setup, ad trafficking, data analysis, and reporting. Some typical tools used in ad operations include:
1. Google Ads: A popular advertising platform that allows ad operations analysts to set up and manage ad campaigns across various channels.
2. Facebook Ads Manager: This platform is used to create and manage ad campaigns specifically on Facebook and Instagram.
3. Programmatic Platforms: Various programmatic advertising platforms are used to automate the buying and selling of digital ad inventory. Examples include Google Marketing Platform, The Trade Desk, and MediaMath.
4. Analytics Platforms: Tools such as Google Analytics or Adobe Analytics are used to track and analyze website traffic and campaign performance.
5. Data Visualization Tools: Tools like Tableau or Google Data Studio help ad operations analysts create visually appealing reports and dashboards to present campaign data.
IN CONCLUSION
An ad operations analyst job involves managing and optimizing advertising campaigns, requiring a combination of technical skills, analytical thinking, and a deep understanding of the advertising industry. These professionals play a crucial role in ensuring the success of campaigns by setting up and monitoring ads, analyzing data, troubleshooting issues, and making recommendations for improvement. With the right combination of education, experience, and skills, you can pursue a rewarding career as an ad operations analyst.