WHAT IS AN ADVERTISING ACCOUNT MANAGER JOB
An advertising account manager job is a position in the advertising industry that involves managing client relationships and overseeing the execution of advertising campaigns. Advertising account managers work closely with clients to understand their needs and objectives, and then collaborate with creative teams to develop and implement effective advertising strategies. They are responsible for ensuring that campaigns are delivered on time, within budget, and meet the client's expectations.
WHAT USUALLY DO IN THIS POSITION
As an advertising account manager, there are several key responsibilities that you will be expected to fulfill. These may include:
- Building and maintaining relationships with clients
- Developing and implementing advertising strategies
- Managing budgets and timelines for advertising campaigns
- Collaborating with creative teams to develop advertising content
- Analyzing data and metrics to measure the success of advertising campaigns
- Providing regular updates and reports to clients
- Identifying new business opportunities and pitching to potential clients
TOP 5 SKILLS FOR POSITION
To be successful as an advertising account manager, there are several key skills that you should possess. These may include:
- Strong communication skills, both written and verbal
- Excellent organizational and time management skills
- Creative thinking and problem-solving ability
- Analytical skills and the ability to interpret data
- Sales and negotiation skills
HOW TO BECOME THIS TYPE OF SPECIALIST
To become an advertising account manager, you will typically need to have a bachelor's degree in marketing, advertising, or a related field. Additionally, you may need to have several years of experience working in the advertising industry, either in a junior account management role or in a related position such as copywriting or media planning.
To advance in your career as an advertising account manager, you may also consider pursuing additional education or certifications, such as an MBA or a certification in digital marketing.
AVERAGE SALARY
The salary for an advertising account manager can vary widely depending on factors such as experience, location, and the size of the agency or company you work for. According to Glassdoor, the national average salary for an advertising account manager is around $65,000 per year, with some professionals earning upwards of $100,000 or more.
ROLES AND TYPES
There are several different types of advertising account manager roles, each with their own specific responsibilities and requirements. Some common types of advertising account manager roles include:
- Traditional advertising account manager: This type of account manager works primarily with traditional forms of media, such as print, television, and radio advertising.
- Digital advertising account manager: This type of account manager focuses on digital advertising channels, such as social media, search engine marketing, and display advertising.
- Creative advertising account manager: This type of account manager works closely with creative teams to develop advertising concepts and campaigns.
- Client services advertising account manager: This type of account manager is responsible for managing client relationships and ensuring their needs are met.
LOCATIONS WITH THE MOST POPULAR JOBS IN USA
There are several locations in the United States that are known for having a high concentration of advertising account manager jobs. Some of the most popular locations include:
- New York, NY
- Los Angeles, CA
- Chicago, IL
- San Francisco, CA
- Atlanta, GA
WHAT ARE THE TYPICAL TOOLS
As an advertising account manager, you will likely use a variety of tools and software to help you manage campaigns and communicate with clients. Some common tools and software used in the industry may include:
- Customer relationship management (CRM) software
- Project management software
- Advertising analytics and reporting tools
- Collaboration tools such as Slack or Microsoft Teams
- Social media management tools
IN CONCLUSION
Becoming an advertising account manager can be a rewarding and challenging career choice for those with a passion for advertising and marketing. By developing strong communication and organizational skills, staying up-to-date on the latest advertising trends and technologies, and building a strong network within the industry, you can position yourself for success in this exciting and dynamic field.