What is an Online Advertising Manager Job?
An online advertising manager job involves managing and executing digital marketing campaigns for businesses. The primary responsibilities of this role include creating and implementing marketing strategies across various digital platforms, analyzing campaign data to optimize performance, and managing a team of marketing professionals to ensure the success of campaigns.
An online advertising manager is an integral part of a company's marketing team, and their role is essential in driving brand growth and increasing revenue through various digital channels.
What Usually Do in This Position?
As an online advertising manager, you will be responsible for planning and executing digital marketing campaigns that involve various channels like search engines, social media, display advertising, email marketing, and mobile advertising.
You will work closely with other members of the marketing team to develop and implement strategies that are aligned with the company's objectives. This will involve conducting research, analyzing data, and staying up-to-date with industry trends to ensure that your campaigns are effective.
In addition, you will be responsible for managing a team of marketing professionals, which includes delegating tasks, providing guidance and training, and ensuring that team members are meeting their targets.
Top 5 Skills for This Position
To be successful in this role, you need to possess a diverse set of skills. Here are the top 5 skills that every online advertising manager should have:
- Strong analytical skills to analyze campaign data and identify areas for improvement.
- Excellent communication skills to effectively communicate with team members, clients, and stakeholders.
- Proven experience in developing and executing successful digital marketing campaigns.
- Deep understanding of digital marketing platforms, including social media, search engines, and display advertising.
- Strong leadership skills to effectively manage a team and delegate tasks.
How to Become an Online Advertising Manager
Becoming an online advertising manager requires a combination of education, experience, and skills. While there is no set path to becoming an online advertising manager, here are some steps that you can take to increase your chances of success:
- Get a degree in marketing, advertising, or a related field.
- Gain experience in digital marketing by working in entry-level marketing positions or internships.
- Obtain certifications in digital marketing, such as Google Ads or Facebook Ads certifications.
- Develop a strong portfolio of successful digital marketing campaigns.
- Network with industry professionals and attend industry events to stay up-to-date with industry trends.
Average Salary
According to Glassdoor, the average salary for an online advertising manager in the United States is $72,000 per year. However, salaries can vary depending on factors such as location, experience, and the size of the company.
Roles and Types
Online advertising manager roles can vary depending on the industry and company size. Some common roles include:
- Digital Marketing Manager
- Social Media Manager
- PPC Manager
- SEO Manager
- Email Marketing Manager
In addition, there are different types of online advertising managers, such as agency-based and in-house. Agency-based managers work for marketing agencies and handle multiple clients, while in-house managers work for a specific company and focus on their brand's marketing efforts.
Locations with the Most Popular Jobs in USA
Online advertising manager jobs can be found in various locations throughout the United States, but some cities have more opportunities than others. According to Glassdoor, the top 5 cities for online advertising manager jobs in the United States are:
- San Francisco, CA
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Boston, MA
What Are the Typical Tools?
As an online advertising manager, you will use various tools to manage and analyze digital marketing campaigns. Some of the typical tools include:
- Google Ads
- Facebook Ads Manager
- Google Analytics
- SEMrush
- Hootsuite
- Mailchimp
These tools help you manage campaigns, track performance, analyze data, and automate tasks to improve your efficiency.
In Conclusion
An online advertising manager job is an exciting and challenging career that requires a diverse set of skills. By developing your skills and gaining experience in digital marketing, you can become a successful online advertising manager and help businesses drive growth and increase revenue through various digital channels.